It should come as no surprise that S550 sales numbers are off to a good start
By Steve Turner
Photos courtesy of Ford Motor Company
After sales slowed at the end of the S197 era, it shouldn’t be a shock that the introduction of the 2015 Mustang provided a much-needed shot in the arm for Mustang sales. The all-new car is off to a great start, as Mustang had its best sales month since November of 2006.
According to Ford, “8,728 new Mustangs found owners last month, a leap in total sales of 62 percent compared to 2013. Sales are up all over the United States, including the Northeast and Great Lakes regions. Mustang’s largest markets, Texas and California, saw retail sales increases of 46 percent and 76 percent, respectively.”
Early on, the Mustang GT is attracting most of the sales, with 52 percent of customers choosing for the 5.0-liter-powered Mustang GT. Interestingly, it’s a dead-heat between the 2.3-liter EcoBoost Mustang and the 3.7-liter V-6 Mustang, as each garnered 24 percent of the sales.
“Our all-new Mustang is moving quickly off dealer lots,” John Felice, Ford vice president, U.S. Marketing, Sales and Service. “Mustang had its best November sales in eight years and is turning in just eight days on dealer lots, on average…”
To keep pace with that kind of demand, the Flat Rock plant has already built over 20,000 Mustang Fastbacks for the U.S. market. The plant is also preparing to build cars for the global market.