News: 2015 Mustang Global Sales

0 2015 Mustang Global Sales Featured

Sales Leader

So far this year, the new Mustang is the world’s best-selling sports car

By Steve Turner
Photos courtesy of Ford Motor Company

In the first half of the year, 76,124 new Mustangs were registered across the globe, which accounts for a 56 percent increase over the same period last year. Clearly the 2015 Mustang is a hit, and its reach across the world is about to extend as right-hand drive models are rolling out of Flat Rock to feed the demand in places like the United Kingdom, South Africa, Australia, New Zealand, Japan, Cyprus, Malta, and a smattering of Caribbean islands

As we recently reported, right-hand-drive Mustangs are in production at the Flat Rock Assembly Plant in Flat Rock, Michigan. They are destined for sale in more than 25 markets where right-hand drive vehicles are required.
As we recently reported, right-hand-drive Mustangs are in production at the Flat Rock Assembly Plant in Flat Rock, Michigan. They are destined for sale in more than 25 markets where right-hand drive vehicles are required.

“Customers in Europe and right-hand drive markets around the world have been waiting more than half a century for the official Mustang experience, so it’s no surprise that we are seeing huge demand for Mustangs in these regions,” Stephen Odell, executive vice president, Global Marketing, Sales and Service at Ford, said. “It’s taken the support of customers in every corner of the globe to achieve the position of the world’s best-selling sports car.”

Sales were up in the United States by 70 percent in August, overtaking the Chevy Camaro for best-selling sports car in the states, but the pent-up demand for the latest Mustang globally is clear. Over 8,000 orders have been placed in Europe, and not surprisingly, customers there are hungry for bold colors and V-8 power, which mirrors for those UK orders we recently told you about.

The first right hand drive Mustang are rolling out of Flat Rock and headed to the more than 25 markets where they drive on that side of the road. While this one is a convertible, three of four Mustangs sold so far in Europe are Fastbacks.
The first right hand drive Mustang are rolling out of Flat Rock and headed to the more than 25 markets where they drive on that side of the road. While this one is a convertible, three of four Mustangs sold so far in Europe are Fastbacks.

“Initial global response to the Mustang has been strong, and we are only in second gear,”  Stephen added. “We continue accelerating production and global reach with right-hand-drive models now coming out of the plant.”

Down under, customers await the arrival of 3,000 right-hand drive Mustangs that were ordered, which will further bolster the popularity of the latest Mustang.

Like the UK, all of Europe seems to prefer a Race Red Fastback with a Coyote V-8 and a manual transmission, and who can argue that combo. It is interesting that the V-8 is outselling the EcoBoost 2.3-liter by such a wide margin, while the split between automatic and manual transmissions is almost even.
Like the UK, all of Europe seems to prefer a Race Red Fastback with a Coyote V-8 and a manual transmission, and who can argue that combo. It is interesting that the V-8 is outselling the EcoBoost 2.3-liter by such a wide margin, while the split between automatic and manual transmissions is almost even.

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