Surrounded & Astounded
Ford can now share its racing efforts and more in virtual reality
By Steve Turner
Photos by Steve Turner and courtesy of Ford Motor Company
Have you ever wished you could be at a race thousands of miles away. Better yet, have you ever imagined that you could experience a race from the perspective of the driver. Let’s say you could tag along with the Ford GT at the 24 Hours of Le Mans. Well, that’s just the kind of experience Ford’s new Virtual Reality smartphone app will deliver.
“We are very excited about this opportunity to provide truly immersive experiences that showcase the best of Ford Motor Company,” Lisa Schoder, Ford digital marketing manager, said. “Our virtual reality platform allows us to tell dramatic, impactful stories, to show a surprising side of Ford.”
The app officially launches today and the first piece of virtual storytelling it offers is a look at that successful Ford GT racing effort. For a sample of what the 360-degree Ford GT experience is like, you can watch this video…
For the full story, click here to visit the thread on our forum.