Originally Posted by 93SVTCobra
I really don't see the value in supporting that type of racing from a manufacturers position anymore. I wonder how much Pontiacs sales were hurt when they pulled out of NASCAR?
I don't have a clue. I guess the folks in Dearborn think that they get some sort of value from the brand recognition in the NASCAR races? I guess Toyota thought it was important since they entered NASCAR (and gave their teams a bunch of money)?
Brand equity is the value built-up in a brand. It is measured based on how much a customer is aware of the brand. The value of a company's brand equity can be calculated by comparing the expected future revenue from the branded product with the expected future revenue from an equivalent non-branded product. This calculation is at best an approximation. This value can comprise both tangible, functional attributes and intangible, emotional attributes.
I don't know. Would you suggest a complete pullout from NASCAR?
I know I am a Ford fan since the days I was a young lad (~1910
, but I'm still younger than Bruce). I remember reading about those GT40's dominating LeMans and those Cobra's and Shelbys which dominated sports car racing. That money was well spent in that I've bought many Fords through the years.
I have no idea if the younger generation cares about it. I am glad that Ford still supports racing.