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Major Supplier Issues Cut Projected MY2021 Bronco Production by 75%

We’ve seen this one coming for a while. The ravages of the Covid pandemic have reached the supply chain for new Ford Bronco production. As of now only an estimated 25% of current reservation holders will receive a MY21 Bronco. Total 2021 model production is projected to be ~60,000 units.

Today is the first true day to order, though the order banks did open last night. We have been told the following:

Dealerships will be contacting customers today to tell them where they stand on their list, as far as timestamps go, because that will determine whether they will receive a MY21 or a MY22. The timestamps matter per the individual dealership. So if a certain dealership had the first 100 reservations in the entire country, it would still only get 25 of them...
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Mach 1 Wheel Design | The Art Behind the Performance

Inspired by construction and engineering marvels such as bridges, roll cages and even bird’s nests, the all-new Mustang Mach 1 Handling Package wheels aim to capture attention when they reach roads and tracks across the U.S. and Canada early next year.

Using a layered construction design typically reserved for show cars and other non-production vehicles, the cast aluminum wheels bring with them on-track benefits such as structural integrity for hard cornering and about a two-pound weight drop from the standard Mach 1 wheels, despite being one inch wider. Click Here to Continue Reading...
Tremor Off-Road Package Lands in the 2021 F-150 Lineup

Ford is expanding its rugged off-road family of trucks with the all-new F-150 Tremor. The 2021 F-150 Tremor combines all-terrain upgrades perfect for tackling the trails with the outstanding towing and payload capability its owners expect.

F-150 Tremor has been designed and engineered for customers seeking more off-road capability than the available FX4 package and is the result of watching how customers use their trucks for life out in cornfields, on dusty two-tracks, in muddy bogs and on rock-strewn trails. Ford off-roading veterans listened to those customers to create a truck that would handle their demanding lifestyle. All the added capability comes without ignoring the core duties of a truck – outstanding towing and payload performance with a level of integration and technology only Ford can offer. Click Here to Continue Reading...
Dearborn FD Chops the Roof Off a 2020 GT500 Mustang | Practice Makes Perfect

Here are two things that bring a smile to my face; power tools and people freaking out over something they don't understand. Recently, pics of a Dearborn Fire Department training session have been making the rounds online. They show the first responders honing their vehicular occupant extraction skills on a very nicely optioned (I call dibs on the carbon fiber wheels) 2020 Shelby GT500 Mustang. Cue the Ford Fan Freakout on social media.

What many failed to realize is that Ford sends hundreds of test mule vehicles such as this GT500 to the crusher every year. These cars can not be sold to the general public, and Ford has even stopped selling them to race teams in order to build race cars. You can thank someone selling off car that was supposed to be raced to an average Joe for that one. These cars are basically just 4,000 pounds of liability just sitting around taking up space. Click Here to Continue Reading...
Ford's Shows Off The Bronco's Overlanding Capabilities

In honor of the largest North American gathering of classic Ford Broncos, Ford revealed a Bronco Overland concept to kick off this year’s Bronco Super Celebration East in Townsend, Tenn.

Based on the all-new Bronco four-door model, the concept will be on display at the annual off-road event alongside the all-new Bronco two-door and Bronco Sport 4x4 models to give fans a chance to see the only domestic all-4x4 family of off-road SUVs in the metal. Click Here to Continue Reading...
2021 Ford F-150 Adds More Power and Torque | Up to 430HP and 570lb-ft

With 43 years of F-Series reigning as best-selling truck in America, the all-new Ford F-150 continues to set standards – No other full-size light-duty pickup can match its maximum conventional towing* or payload**, and no other truck provides the electrified power and capability of the available 3.5-liter PowerBoost™ full hybrid offering the most horsepower and torque in the F-150 lineup.

“F-150 is the flagship of Ford’s dedication to building the best trucks and represents our commitment to not just meeting customer needs but exceeding them,” said Todd Eckert, Ford truck group marketing manager. “With capability and functionality foundational to F-Series, the all-new F-150 not only tows more and hauls more than any other light-duty full-size pickup, it is built to surpass customer expectations with smart innovations that will make them even more productive every day.” Click Here to Continue Reading...
2021 Ranger Adds STX Special Edition Package

With 75 percent of Ford Ranger customers adding appearance packages to their new trucks, Ford is giving buyers of the entry-level Ranger pickup a new choice with the available STX Special Edition Package, bringing more style and technology to 2021 Ranger XL models.

“Ranger customers are asking for new options to help make their trucks their own and we hear them,” said Chad Callander, Ranger marketing manager. “STX Special Edition hits a really compelling and affordable sweet spot for a lot of Ranger buyers looking for just the right combination of tech and style.” Click Here to Continue Reading...
#SaveTheManual | Bronco Adds Manual Trans Option to the Sasquatch Package

Listening to reservation-holder feedback, Ford is expanding the availability of its high-performance off-road Sasquatch™ package to all-new Bronco two- and four-door models with a class-first 7-speed manual transmission.

“The Bronco community spoke and we heard them,” said Mark Grueber, Ford Bronco consumer marketing manager. “Our team moved quickly to add Sasquatch with a manual transmission – another example of our focus on giving customers the best possible off-road vehicles and accessories that we can.” Click Here to Continue Reading...
2021 Ford Ranger Tremor | Coming to a Trail Near You

Ford today answers the call of Ranger customers asking for an even more off-road-capable and agile Built Ford Tough midsize truck, revealing the new available Tremor Off-Road Package designed to help owners tackle even rougher off-road terrain without compromising Ranger’s payload and tow ratings. 2021 Ford Ranger Tremor goes beyond today’s already-capable FX4 Off-Road Package, making it the most off-road-capable factory-built Ranger ever offered in the U.S.

“Tremor gives Ranger customers a new level of off-road confidence and fun,” said Chad Callander, Ford Ranger marketing manager. “With increased ground clearance, off-road tuned suspension and aggressive Continental General Grabber tires, Tremor elevates Ranger’s off-roading capability even further while keeping the unique advantages that come with a cargo box for hauling gear anywhere.” Click Here to Continue Reading...
2021 Ford GT Heritage Edition Celebrates '66 24 Hours of Daytona Win

The Ford GT is America’s only Le Mans-winning supercar, and taking this pinnacle of Ford Performance even further for 2021, Ford is revealing two new enhancements today – the first-ever Heritage Edition inspired by the original model’s first endurance win at the 1966 Daytona 24 Hour Continental race, plus an all-new Studio Collection package offers even more exclusivity and design enhancements.

“For this Heritage Edition, the Ford Performance team went deeper into the Ford GT’s race history and crafted a limited-edition model that stylistically honors the 55th anniversary of the Daytona 24 Hour endurance race that would eventually lead to our successes at Le Mans,” said Mike Severson, Ford GT program manager. “Plus, for customers who want to highlight the carbon-fiber body and functional cooling ducts that help deliver Le Mans-winning performance, the Ford GT Studio Collection offers another new way GT fans can personalize their supercars.”
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