News

Bronco Already Has a Ton of Aftermarket Support

Bronco®, the all-new outdoor brand of all-4x4 Built Wild™ vehicles from Ford, is collaborating with three of the leading off-road aftermarket companies to expand the growth of parts and accessories for customers to personalize their Bronco and Bronco Sport rugged SUVs.

RTR Vehicles, a longtime Ford custom vehicle collaborator founded by Vaughn Gittin Jr., ARB 4x4 Accessories, Australia’s largest manufacturer and distributor of 4x4 parts and accessories since 1975, and 4 Wheel Parts, a leading off-road parts retailer with a strong online presence and 95 locations across the U.S. are developing parts for the summer launch of Bronco two- and four-door SUVs.

2022 Ford Super Duty Gets a Host of Upgrades | SYNC 4 & 12-Inch Screen

Ford, America’s truck leader for 44 consecutive years, is rolling out smart and stylish upgrades for the 2022 F-Series Super Duty as it continues to offer the highest available payload, and max conventional and fifth-wheel towing.

“Super Duty customers aren’t just working harder these days, they are also working smarter,” said Todd Eckert, Ford Truck Group Marketing manager. “We’re further helping our customers raise their game and get the job done with purposeful technology through the introduction of SYNC 4 with a larger 12-inch screen and 24x7 cloud connectivity for both their truck and mobile devices.”

Ford Launches King Ranch Edition for Explorer

Ford Explorer, America’s all-time best-selling SUV1, adds the first-ever King Ranch edition to its stable, giving midsize SUV customers an all-new rugged, premium appearance with the uncompromising quality, craftsmanship and authenticity of the iconic Texas ranch.

“In 1853, Captain Richard King bootstrapped the King Ranch in the harsh landscape of southern Texas until it became a shining example of agricultural and livestock innovation and success,” said Lee Newcombe, Ford Explorer marketing manager. “Ford Explorer families can now enjoy a piece of the King Ranch’s renowned craftsmanship and the multigeneration legacy that still thrives 168 years after its founding.”

Ford Adds STX Package to Expedition | Deletes Third Row Seating

Ford is expanding the Expedition full-size SUV lineup with the new STX Package, a spacious choice with an attractive price for customers who need seating for five plus the versatility and capability of a full-size SUV.

“The Expedition STX is perfect for families who lead an active lifestyle that requires the capability and space of a full-size SUV,” said Devin McParlane, Expedition brand manager. “They get all of the content they desire at an attractive price, plus a great appearance.”

5.2L Supercharged Predator V8 Power | Not Yet Announced for the Gen III F-150 Raptor

Ford, America’s truck leader, created an off-road icon in 2009 when it introduced the desert racing-inspired F-150 Raptor. It was designed to not only speed over rough terrain, but also to jump and catch air.

And today, it’s born again with an all-new third-generation F-150 Raptor that takes the mechanical and technical brilliance and precision of Raptor and infuses it with enhanced connected technology that means the experience of owning one will only improve over time.

Major Supplier Issues Cut Projected MY2021 Bronco Production by 75%

We’ve seen this one coming for a while. The ravages of the Covid pandemic have reached the supply chain for new Ford Bronco production. As of now only an estimated 25% of current reservation holders will receive a MY21 Bronco. Total 2021 model production is projected to be ~60,000 units.

Today is the first true day to order, though the order banks did open last night. We have been told the following:

Mach 1 Wheel Design | The Art Behind the Performance

Inspired by construction and engineering marvels such as bridges, roll cages and even bird’s nests, the all-new Mustang Mach 1 Handling Package wheels aim to capture attention when they reach roads and tracks across the U.S. and Canada early next year.

Using a layered construction design typically reserved for show cars and other non-production vehicles, the cast aluminum wheels bring with them on-track benefits such as structural integrity for hard cornering and about a two-pound weight drop from the standard Mach 1 wheels, despite being one inch wider.

Tremor Off-Road Package Lands in the 2021 F-150 Lineup

Ford is expanding its rugged off-road family of trucks with the all-new F-150 Tremor. The 2021 F-150 Tremor combines all-terrain upgrades perfect for tackling the trails with the outstanding towing and payload capability its owners expect.

F-150 Tremor has been designed and engineered for customers seeking more off-road capability than the available FX4 package and is the result of watching how customers use their trucks for life out in cornfields, on dusty two-tracks, in muddy bogs and on rock-strewn trails. Ford off-roading veterans listened to those customers to create a truck that would handle their demanding lifestyle. All the added capability comes without ignoring the core duties of a truck – outstanding towing and payload performance with a level of integration and technology...

Dearborn FD Chops the Roof Off a 2020 GT500 Mustang | Practice Makes Perfect

Here are two things that bring a smile to my face; power tools and people freaking out over something they don't understand. Recently, pics of a Dearborn Fire Department training session have been making the rounds online. They show the first responders honing their vehicular occupant extraction skills on a very nicely optioned (I call dibs on the carbon fiber wheels) 2020 Shelby GT500 Mustang. Cue the Ford Fan Freakout on social media.

What many failed to realize is that Ford sends hundreds of test mule vehicles such as this GT500 to the crusher every year. These cars can not be sold to the general public, and Ford has even stopped selling them to race teams in order to build race cars. You can thank someone selling off car that was...

Ford's Shows Off The Bronco's Overlanding Capabilities

In honor of the largest North American gathering of classic Ford Broncos, Ford revealed a Bronco Overland concept to kick off this year’s Bronco Super Celebration East in Townsend, Tenn.

Based on the all-new Bronco four-door model, the concept will be on display at the annual off-road event alongside the all-new Bronco two-door and Bronco Sport 4x4 models to give fans a chance to see the only domestic all-4x4 family of off-road SUVs in the metal.

2021 Ford F-150 Adds More Power and Torque | Up to 430HP and 570lb-ft

With 43 years of F-Series reigning as best-selling truck in America, the all-new Ford F-150 continues to set standards – No other full-size light-duty pickup can match its maximum conventional towing* or payload**, and no other truck provides the electrified power and capability of the available 3.5-liter PowerBoost™ full hybrid offering the most horsepower and torque in the F-150 lineup.

“F-150 is the flagship of Ford’s dedication to building the best trucks and represents our commitment to not just meeting customer needs but exceeding them,” said Todd Eckert, Ford truck group marketing manager. “With capability and functionality foundational to F-Series, the all-new F-150 not only tows more and hauls more than any other light-duty full-size pickup, it is...

2021 Ranger Adds STX Special Edition Package

With 75 percent of Ford Ranger customers adding appearance packages to their new trucks, Ford is giving buyers of the entry-level Ranger pickup a new choice with the available STX Special Edition Package, bringing more style and technology to 2021 Ranger XL models.

“Ranger customers are asking for new options to help make their trucks their own and we hear them,” said Chad Callander, Ranger marketing manager. “STX Special Edition hits a really compelling and affordable sweet spot for a lot of Ranger buyers looking for just the right combination of tech and style.”

#SaveTheManual | Bronco Adds Manual Trans Option to the Sasquatch Package

Listening to reservation-holder feedback, Ford is expanding the availability of its high-performance off-road Sasquatch™ package to all-new Bronco two- and four-door models with a class-first 7-speed manual transmission.

“The Bronco community spoke and we heard them,” said Mark Grueber, Ford Bronco consumer marketing manager. “Our team moved quickly to add Sasquatch with a manual transmission – another example of our focus on giving customers the best possible off-road vehicles and accessories that we can.”

2021 Ford Ranger Tremor | Coming to a Trail Near You

Ford today answers the call of Ranger customers asking for an even more off-road-capable and agile Built Ford Tough midsize truck, revealing the new available Tremor Off-Road Package designed to help owners tackle even rougher off-road terrain without compromising Ranger’s payload and tow ratings. 2021 Ford Ranger Tremor goes beyond today’s already-capable FX4 Off-Road Package, making it the most off-road-capable factory-built Ranger ever offered in the U.S.

“Tremor gives Ranger customers a new level of off-road confidence and fun,” said Chad Callander, Ford Ranger marketing manager. “With increased ground clearance, off-road tuned suspension and aggressive Continental General Grabber tires, Tremor elevates Ranger’s off-roading capability even further while keeping the unique advantages...

2021 Ford GT Heritage Edition Celebrates '66 24 Hours of Daytona Win

The Ford GT is America’s only Le Mans-winning supercar, and taking this pinnacle of Ford Performance even further for 2021, Ford is revealing two new enhancements today – the first-ever Heritage Edition inspired by the original model’s first endurance win at the 1966 Daytona 24 Hour Continental race, plus an all-new Studio Collection package offers even more exclusivity and design enhancements.

“For this Heritage Edition, the Ford Performance team went deeper into the Ford GT’s race history and crafted a limited-edition model that stylistically honors the 55th anniversary of the Daytona 24 Hour endurance race that would eventually lead to our successes at Le Mans,” said Mike Severson, Ford GT program manager. “Plus, for customers who want to highlight the...

Ford Shows-Off Aftermarket Outfitted 2021 Broncos

In honor of Bronco’s 55th birthday, Ford celebrates the unprecedented response to the all-new Bronco and Bronco Sport rugged SUV models with the reveal of five new adventure concepts showcasing factory-backed accessories that make personalization easier and more affordable. Bronco, Ford’s new outdoor brand, also announces the first Bronco Off-Roadeo location and a return to Baja 1000.

“Our dream for Bronco was not just to design a family of vehicles people would love, but to build a community around people who love to go off-road and get into the wild, who want to customize and personize their Broncos, and share experiences with each other,” said Jim Hackett, Ford president and chief executive officer.

The 2021 Bronco is Here | Built for Dominance

Ford today unveils the 2021 Bronco – including a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles.

The all-4x4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.

“We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4x4 segment and take people further into the wild,” said Jim Farley, Ford chief operating officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and...

2021 Ford Bronco Sport | A Capable Small SUV

The all-new Ford Bronco Sport off-road vehicle – the Bronco of small SUVs – signals for adventure-seekers a welcome return to roads and trails less traveled.

With unmistakable Bronco styling and unrelenting Bronco capability, the smaller sibling of Bronco two-door and first-ever four-door SUVs joins the family with its own idea of fun. As with all Broncos, 4x4 is standard, and this rugged SUV is engineered to handle whatever weekend adventure its owner has in mind.

“Bronco Sport has the toughness and smarts to help turn off-road novices into 4x4 pros,” said Hau Thai-Tang, Ford chief product development and purchasing officer. “Bronco Sport embraces the needs of outdoor enthusiasts – every inch of it was designed and engineered with weekend adventurers in mind.”

Modernizing a Classic | 2021 Mach 1 Mustang Gets an Updated Logo

While the design and engineering teams were busy making the most track-capable 5.0-liter Mustang ever built, Dave Mahoney, Ford design manager, and his team of graphic designers were obsessing about how to modernize its classic logo.

Mahoney and his team drew inspiration from their design colleagues – as they were working on the new Mach 1’s interior and exterior – who were writing a new chapter of Mach 1 history themselves by paying homage to the vehicle’s past while looking toward the future.

2021 F-150 is HERE!!! | Details and a Ton of Pics

As America returns to work, Ford reveals its all-new F-150 – part of the F-Series lineup that’s been America’s choice for getting the job done for 43 consecutive years. The all-new F-150 is purpose-built to be the toughest, most productive F-150 ever and targeted to be the most powerful light-duty full-size pickup truck on the market.

“Since 1948, our hardworking F-Series customers have trusted Ford to help them get the job done,” said Jim Farley, Ford’s chief operating officer. “F-150 is our flagship, it’s 100 percent assembled in America, and we hold ourselves to the highest standard to make sure our customers can get the job done and continue to make a difference in their communities.”