Ford's Shows Off The Bronco's Overlanding Capabilities

Ford's Shows Off The Bronco's Overlanding Capabilities

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TOWNSEND, Tenn., Oct. 7, 2020 – In honor of the largest North American gathering of classic Ford Broncos, Ford revealed a Bronco Overland concept to kick off this year’s Bronco Super Celebration East in Townsend, Tenn.

Based on the all-new Bronco four-door model, the concept will be on display at the annual off-road event alongside the all-new Bronco two-door and Bronco Sport 4x4 models to give fans a chance to see the only domestic all-4x4 family of off-road SUVs in the metal.

With personalization and factory-backed accessories essential to Ford’s all-new outdoor brand, the Bronco Overland concept showcases how the all-new Bronco two-door, four-door and Sport models are designed to help redefine the next generation of off-road vehicles.

Based on a 2021 Bronco four-door SUV Badlands™ series painted in Area 51 color scheme, the concept is fully equipped inside and out to take adventurers farther into the wild. It features the High-Performance Off-road Stability Suspension (H.O.S.S.) System with Bilstein® position-sensitive dampers, 2.3-liter EcoBoost® engine with class-exclusive 7-speed manual transmission, with 17-inch Fifteen52™ Turbomatic heavy-duty wheels in asphalt black and 35-inch BFGoodrich® LT315/70R-17 mud-terrain KM3 tires for better off-road traction.

Up front, the Bronco Overlander concept features a Ford Performance by WARN® winch mounted to a Ford Performance modular steel bumper to help adventurers negotiate tough, rocky terrain. A heavy-duty two-person tent from Yakima™ and a factory roof rack are mounted to the roof rails with a 1x40 RIGID™ rack-mounted light bar and six additional RIGID POD lights in a 360 configuration for improved lighting all around. A tall CB antenna is mounted to the rear bumper.

The rear is setup to be the center of basecamp and includes an ARB refrigerator, cooking kit and stove mounted to a cargo management system. The refrigerator has a slide-out tray for easy access, while a tailgate table and chairs complete the campsite. The rear quarter window glass has rigid panels with MOLLE grids mounted inside for additional rear cargo area storage.

To learn more about Bronco and Bronco Sport, go to Ford.com/Bronco.

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That one is def a great looking combination. I'd ditch that Yeti cooler since it already has a 12v one in the back. Considering where I hang out I'd want one of these for the tent:

 
You know what I'd love the most? If they showed off the ****ing build and price tool for the Bronco. Its a lot to ask I know.....
Supposed to be this month I guess.

Also, hear me out, what if, Ford is making a special build and price for the bronco that's more interactive and shit. I know it's not going to be the case but still.
 
Supposed to be this month I guess.

Also, hear me out, what if, Ford is making a special build and price for the bronco that's more interactive and shit. I know it's not going to be the case but still.
That would be great as like an upgraded experience. But Build and Price should have been a day 1 marketing feature. No excuse for Bronco Sport to have had it and Bronco (which is what people are actually interested in) to not have it.

Even if pricing wasnt set yet, or certain packages and options weren't finalized it should have been up for people to play with.

I want a Super Duty and I find myself building different versions all the time to really nail down what an ideal build is. And also to just see "my truck" when I want to.

Same concept goes for Bronco which has FAR more interest and demand for it than the current Super Duty.
 
Could they get any more douche inducing than that schmoe hipster going camping? Get Nick Offerman in there as the "outdoors man" and show them what its really made for.
 
"Could they get any more douche inducing than that schmoe hipster going camping? Get Nick Offerman in there as the "outdoors man" and show them what its really made for."

I couldn't agree more. This needs more Nick Offerman!
 
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