Major Supplier Issues Cut Projected MY2021 Bronco Production by 75%

Major Supplier Issues Cut Projected MY2021 Bronco Production by 75%

2021_Bronco_007.jpg


We’ve seen this one coming for a while. The ravages of the Covid pandemic have reached the supply chain for new Ford Bronco production. As of now only an estimated 25% of current reservation holders will receive a MY21 Bronco. Total 2021 model production is projected to be ~60,000 units.

Today is the first true day to order, though the order banks did open last night. We have been told the following:

Dealerships will be contacting customers today to tell them where they stand on their list, as far as timestamps go, because that will determine whether they will receive a MY21 or a MY22. The timestamps matter per the individual dealership. So if a certain dealership had the first 100 reservations in the entire country, it would still only get 25 of them, with the other 75 being pushed until MY22 (or in reality MY23 as well).

For customers having to wait for MY22 they are going to receive different options. Body paint to match roof options, interiors, exterior colors and more special editions. Pricing for MY22 will not hold constant to MY21 pricing, but "the Bronco team" is still working on an answer for that".

For anyone that has a buildable MY21 order, they will convert their reservation to an order between now and March 19th, and receive an ETA of delivery in May. For those who will most likely get a MY22, they will convert their reservations to orders later in the summer and MY22 production will begin in December.


For many of us looking forward to having a new Bronco in our driveway, it looks like the wait could be quite a bit longer than originally expected. This news will also undoubtedly lead to significant additional dealer markups in many markets. With demand being incredibly strong and the projected near-term supply being slashed by 75%, market forces will likely send early released models to near GT500 price levels. For now, it’s all a waiting game.
 
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My dealer said:

options that will guarantee it to be a 2022 is as follows:

Manual Transmission with the Sasquatch package
Matching body color painted modular hard top
Contrasting White Painted Modular hard top
Roof Rack with the 4-door sasquatch package
Slide out Tailgate


I was thinking Sasquatch manual so now have to think of a work around or punt until ‘22
 
I’m looking at Sasquatch manual too. I have
My dealer said:

options that will guarantee it to be a 2022 is as follows:

Manual Transmission with the Sasquatch package
Matching body color painted modular hard top
Contrasting White Painted Modular hard top
Roof Rack with the 4-door sasquatch package
Slide out Tailgate


I was thinking Sasquatch manual so now have to think of a work around or punt until ‘22
a mid October reservation, so I was going to get a MY22 anyway....
 
Luk is having an absolute shit of a time trying to supply Advance Carquest among other customers (including Tier 1)

They're one of many suppliers right now with big supply chain issues. Not shocked whatsoever
 

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