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Oct 18, 2011
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Chocolate Reign
Mustangs are popular all over Europe, but Belgians are really sweet on them
By Steve Turner
Photos courtesy of Ford Motor Company

Mustang sales may have cooled a bit stateside, but the latest pony cars are still hot overseas. Apparently, they are steamy as hot chocolate in Belgium. While Germany and the United Kingdom buy a lot of performance cars, for its size Belgium has purchased a higher number of Mustangs.

Over 21,000 Mustangs have been sold in Europe, but a proportionally high 1,600 have gone to Belgian customers, ranking the smaller country fourth behind Germany, Britain and France.

“Mustang is a car that has a massive and passionate following among fans in Europe through enthusiasts’ clubs and numerous Mustang meetings,” said Laurent Charpentier, managing director, Ford Belgium. “It is a sports car like no other, one that some fans here have literally been waiting their whole lives for.”


Since it launched earlier this year, Mustang has sold 7,281 units in Germany, which is one for every 7,700 drivers. Meanwhile, the Brits scooped up 4,761 Mustangs (1 for every 7,743 drivers). French buyers drove away in 2,126 Mustangs, and Belgium beat out several other smaller-population countries for fourth place.

The Mustang’s popularity is part of a groundswell for Ford Performance vehicles—including the Focus RS, Focus ST and Fiesta ST—which have doubled in sales this year.


Mustangs are popular in Europe, but proportionally the Belgians are driving away in them at a higher rate. They rank fourth behind bigger countries like Germany, Britain and France.


Ford reports that sales of performance vehicles, including the Mustang, have doubled this year in Europe.

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