...ads. Get Ready for In-Car Ads Cliff's: Ford has a patent on a system to see billboards and bring up in-car ads on your infotainment system. Science fiction becomes reality every day. There is no escape. Consume. This could be extraordinarily profitable for them. After all everyone else is already raking in the money for your data and placing ads on lock screens, TVs, computers. Your infotainment system is just the next step. I'm sure the lawyers are salivating at the inevitable lawsuits as well.