All manufacturers are trying to cut costs. Ford has shown it doesn't need Shelby to create lots of power, and performance. Don't get me wrong I like Shelby cars, but I like performance improvements more. So, wouldn't the money Ford gives O'l Shell be better spend in SVT research and development vs the badging and sparkle stuff on the GT500....? Question is will folks pay (a lot) more for a Shelby package than a SVT Cobra package? It has to make fiscal sense since they have to recover the cost of royalties. Best, Bret.