“Fair market value” It has (or at least should have) no relevencey to new cars. For new cars, the manufacturer sets the price. If dealers decide to ignore the pricing, for Ford at least, dealers can do what ever they want. At the end of the day, only FORD loses. Most Customers walk and go elsewhere. Eventually the dealer finds a sucker to pay their ridiculous number. In the end, alot less FORD units are sold.. and the stock price continues to plumit. And EVERONE gets pissed off in the process (except maybe the dealer who makes out with selling less cars, but at a higher markup).