Maybe since Stanley/Black and Decker tools are already sold at Walmart they can start selling Craftsman at Walmart? Just a thought. 24 hour availability and more access to the masses. As long as quality doesn't suffer.
I'm a professional and use my tools everyday. I started out with basically everything Craftsman. As I break things or don't like things I upgrade to Snap On. Most Craftsman stuff is just as good as the big names.
This is basically what I have now
Sockets - Craftsman
Ratchets - Snap On
Power...