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Cobra Forums
2013-14 Shelby GT500
13/14 GT500 allocation situation VS past top tier Mustang & implications for future?
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<blockquote data-quote="tomshep" data-source="post: 13423807" data-attributes="member: 8203"><p>This all started back in 93 when the SVT program began. Dealers had to "buy in" to be an SVT dealer. There were just under 800 as I recall. They received special marketing materials and training. For 93, most dealers didn't get anything extra for Cobras and the buying public was still unaware of them for the most part so they didn't sell like hotcakes and the new model was looming on the horizon.</p><p></p><p>When the 94 came out SVT dealers realized they had something special especially due to the 94 Pace Car Convertible Cobra and that is when dealers started charging ADMs and the allocation game began.</p><p></p><p>With only 1000 Verts built that meant every dealer was entitled to one and the remaining were scattered to various dealers as a 2nd vehicle.</p><p></p><p>SVT came up with a criteria to get additional vehicles above your one allocation each year and larger dealers received more allocation.</p><p></p><p>Tom</p></blockquote><p></p>
[QUOTE="tomshep, post: 13423807, member: 8203"] This all started back in 93 when the SVT program began. Dealers had to "buy in" to be an SVT dealer. There were just under 800 as I recall. They received special marketing materials and training. For 93, most dealers didn't get anything extra for Cobras and the buying public was still unaware of them for the most part so they didn't sell like hotcakes and the new model was looming on the horizon. When the 94 came out SVT dealers realized they had something special especially due to the 94 Pace Car Convertible Cobra and that is when dealers started charging ADMs and the allocation game began. With only 1000 Verts built that meant every dealer was entitled to one and the remaining were scattered to various dealers as a 2nd vehicle. SVT came up with a criteria to get additional vehicles above your one allocation each year and larger dealers received more allocation. Tom [/QUOTE]
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2013-14 Shelby GT500
13/14 GT500 allocation situation VS past top tier Mustang & implications for future?
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