Home
What's new
Latest activity
Authors
Store
Latest reviews
Search products
Forums
New posts
Search forums
What's new
New posts
New listings
New products
New profile posts
Latest activity
Members
Current visitors
New profile posts
Search profile posts
Log in
Register
Cart
Cart
Loading…
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Search titles only
By:
Menu
Log in
Register
Navigation
Install the app
Install
More options
Change style
Contact us
Close Menu
Forums
SVTPerformance's Chain of Restaurants
Road Side Pub
Anyone in Advertising/Marketing? Need your opinions
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="JPKII" data-source="post: 15601571" data-attributes="member: 12867"><p>I think your first step is to produce some visibility numbers. When I look at placing ads in various forms of media the first thing I look at is how many people would potentially view the ad. Subscription numbers, etc. So I can calculate cost per view.</p><p></p><p>Second thing I look at is the intended audience of the media we are looking at. I'm not going to advertise a 10,000 HP medium voltage drive system in 'Modern Homes and Garden'. So your target market should also be considered. Who do you want to reach.</p><p></p><p>I think your challenges will be how to quantify who sees your ads. I'm guessing your trucks are taking vastly different routes from day to day or month to month. Maybe a long term contract might keep them on the same route for a longer period of time but trying to quantify those variable runs and convince a business that they should spend advertising dollars on this when you can't define where the truck will be each day may be a stretch. Its tough for a business to justify advertising without having an idea of how much cost per view.</p><p></p><p>Lastly your target audience. Who do you think is most prone to look at a dump truck? A soccer mom on her way to get a pedicure or a dude towing his car to a drag strip. Or someone else "in the biz". Flashy ads will only get so far. You have to play on nature. I have nothing to do with moving materials like you do however I'm a dude and I am always looking at trucks, cars, bikes, etc. Play that card. Find businesses that do CAT service. Or local shops that do truck repairs. You may limit your potential audience but these types of people would be high quality leads.</p><p></p><p>As others have said, this is going to be a challenge for you. Print advertising is hard to sell in this digital age however you have the perfect mobile billboard. You just have to convince prospective clients that the mobile billboard will regularly be in places where folks interested in their products/services are likely to be located.</p></blockquote><p></p>
[QUOTE="JPKII, post: 15601571, member: 12867"] I think your first step is to produce some visibility numbers. When I look at placing ads in various forms of media the first thing I look at is how many people would potentially view the ad. Subscription numbers, etc. So I can calculate cost per view. Second thing I look at is the intended audience of the media we are looking at. I'm not going to advertise a 10,000 HP medium voltage drive system in 'Modern Homes and Garden'. So your target market should also be considered. Who do you want to reach. I think your challenges will be how to quantify who sees your ads. I'm guessing your trucks are taking vastly different routes from day to day or month to month. Maybe a long term contract might keep them on the same route for a longer period of time but trying to quantify those variable runs and convince a business that they should spend advertising dollars on this when you can't define where the truck will be each day may be a stretch. Its tough for a business to justify advertising without having an idea of how much cost per view. Lastly your target audience. Who do you think is most prone to look at a dump truck? A soccer mom on her way to get a pedicure or a dude towing his car to a drag strip. Or someone else "in the biz". Flashy ads will only get so far. You have to play on nature. I have nothing to do with moving materials like you do however I'm a dude and I am always looking at trucks, cars, bikes, etc. Play that card. Find businesses that do CAT service. Or local shops that do truck repairs. You may limit your potential audience but these types of people would be high quality leads. As others have said, this is going to be a challenge for you. Print advertising is hard to sell in this digital age however you have the perfect mobile billboard. You just have to convince prospective clients that the mobile billboard will regularly be in places where folks interested in their products/services are likely to be located. [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
SVTPerformance's Chain of Restaurants
Road Side Pub
Anyone in Advertising/Marketing? Need your opinions
Top