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SVTPerformance's Chain of Restaurants
Road Side Pub
Anyone in Advertising/Marketing? Need your opinions
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<blockquote data-quote="MFE" data-source="post: 15602091" data-attributes="member: 36397"><p>Ask yourself these questions honestly:</p><p></p><p>What kind of company needs an audience so badly that they have to turn to dump trucks because they aren't getting the people they need to see it any other way? </p><p></p><p>Would any of those companies find still find $4,000 a month worth of value in static advertising on the side of a dump truck?</p><p></p><p>You can do the math and tell them how many thousands of people might see their ads, then you have to break it down into how many of those are <em>qualified</em> to actually be in their desired audience, and at that point it better cost them less than about $5 per thousand before they even raise an eyebrow.</p><p></p><p>Then...how many of those companies would find exposure on the side of dump trucks to be an attractive and engaging environment?</p><p></p><p>Or, look at yourself as a vertical audience. Construction workers, gravel pit employees. Who wants to sell them a service, and how many can they sell at $4k per month? Maybe the local gaggin'wagon food trucks want an audience. Think they can afford $4k/mo? </p><p></p><p>Find yourself those unicorns and have at it. Until then it's a waste of time.</p></blockquote><p></p>
[QUOTE="MFE, post: 15602091, member: 36397"] Ask yourself these questions honestly: What kind of company needs an audience so badly that they have to turn to dump trucks because they aren't getting the people they need to see it any other way? Would any of those companies find still find $4,000 a month worth of value in static advertising on the side of a dump truck? You can do the math and tell them how many thousands of people might see their ads, then you have to break it down into how many of those are [I]qualified[/I] to actually be in their desired audience, and at that point it better cost them less than about $5 per thousand before they even raise an eyebrow. Then...how many of those companies would find exposure on the side of dump trucks to be an attractive and engaging environment? Or, look at yourself as a vertical audience. Construction workers, gravel pit employees. Who wants to sell them a service, and how many can they sell at $4k per month? Maybe the local gaggin'wagon food trucks want an audience. Think they can afford $4k/mo? Find yourself those unicorns and have at it. Until then it's a waste of time. [/QUOTE]
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SVTPerformance's Chain of Restaurants
Road Side Pub
Anyone in Advertising/Marketing? Need your opinions
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