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SVTPerformance's Chain of Restaurants
Road Side Pub
C7 ZR1
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<blockquote data-quote="DHG1078" data-source="post: 15479504" data-attributes="member: 65442"><p>You have to be careful with this as companies can't move too far upmarket too quickly. You have to work your way up. </p><p></p><p>Cadillac is a great example. They took too big of a step to compete with BMW, and took a huge hit in sales. A lot of people will buy the BMW (or other brand) when comparable cars are the same cost. </p><p></p><p>Lots of number crunching goes into it. Were talking very small markets above the corvette. Hell, ford doesn't compete with the corvette and viper because of how small the market is. Its very hard to justify hundreds of millions of dollars on a new unique platform you are targeting at a market of a few thousand a year when you don't have the perception of a high end niche manufacturer. Even if its a better performer, a lot of people will still go for another, more prestigious brand, because its "just a chevy."</p><p></p><p>The fact that the corvette has "affordable" options is what keeps it afloat. That and it helps brand image and brings people into the dealership.</p></blockquote><p></p>
[QUOTE="DHG1078, post: 15479504, member: 65442"] You have to be careful with this as companies can't move too far upmarket too quickly. You have to work your way up. Cadillac is a great example. They took too big of a step to compete with BMW, and took a huge hit in sales. A lot of people will buy the BMW (or other brand) when comparable cars are the same cost. Lots of number crunching goes into it. Were talking very small markets above the corvette. Hell, ford doesn't compete with the corvette and viper because of how small the market is. Its very hard to justify hundreds of millions of dollars on a new unique platform you are targeting at a market of a few thousand a year when you don't have the perception of a high end niche manufacturer. Even if its a better performer, a lot of people will still go for another, more prestigious brand, because its "just a chevy." The fact that the corvette has "affordable" options is what keeps it afloat. That and it helps brand image and brings people into the dealership. [/QUOTE]
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SVTPerformance's Chain of Restaurants
Road Side Pub
C7 ZR1
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