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SVT Shelby GT500
Carroll visits SVT, gives approval for GT500
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<blockquote data-quote="19COBRA93" data-source="post: 2862686" data-attributes="member: 10462"><p>I feel the "Shelby" part of the whole project IS in fact a marketing ploy, regardless, this car will be the best mustang ever produced from SVT and Ford. Everyone has their likes and dislikes, but overall I think this car will be well received.</p><p></p><p>I think Ford shares the general publics point of view. That is, Carrol Shelby is an automotive icon who has influenced the mustang more so than anyone ever has. There are people who don't see it that way, but in general that's how he's seen. The name is VERY popular right now, and Ford played on that. So what it cost them some green. The extra hype, talk, chatter and articles written about the car and Shelby will more than make up for any lost dollars. They're able to tap into a broad market now with customers young and old who may not have considered something like this, but now, with all the hype, they can't wait. You have to spend money to make money. I think Ford saw it as an investment, and the return will be great.</p><p></p><p>Mark my word, when Shelby dies, you all will have wished you'd bought one.</p></blockquote><p></p>
[QUOTE="19COBRA93, post: 2862686, member: 10462"] I feel the "Shelby" part of the whole project IS in fact a marketing ploy, regardless, this car will be the best mustang ever produced from SVT and Ford. Everyone has their likes and dislikes, but overall I think this car will be well received. I think Ford shares the general publics point of view. That is, Carrol Shelby is an automotive icon who has influenced the mustang more so than anyone ever has. There are people who don't see it that way, but in general that's how he's seen. The name is VERY popular right now, and Ford played on that. So what it cost them some green. The extra hype, talk, chatter and articles written about the car and Shelby will more than make up for any lost dollars. They're able to tap into a broad market now with customers young and old who may not have considered something like this, but now, with all the hype, they can't wait. You have to spend money to make money. I think Ford saw it as an investment, and the return will be great. Mark my word, when Shelby dies, you all will have wished you'd bought one. [/QUOTE]
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SVT Shelby GT500
Carroll visits SVT, gives approval for GT500
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