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SVTPerformance's Chain of Restaurants
Road Side Pub
Chrysler to Enter Bankruptcy Tomorrow
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<blockquote data-quote="thomas91169" data-source="post: 8214906" data-attributes="member: 40530"><p>gotta admit though, marketing campaigns to sway public opinion were few and far between. I would see 10 import car commercials before ever seeing a GM/Dodge/Ford one. Just recently did Ford's commercials start to get better and start going after their competition and showing their shits better. GM now has the total care package whatever commercial with Howie Long. Before that, the only commercials i would see are those of independent dealerships.</p><p></p><p>plus the dealerships need to weigh some of the blame. They were still selling less units at higher markups over more units with less markups. The latter is better for the manufacturer because it keeps them having to fullfill more orders to keep a model or lineup in the works. If dealers arent selling cars, they arent having to replenish inventory, which means the factory is going "no need to make another year of xxx vehicle, dealers arent asking for them!" and a model dies. Do it enough, and with enough dealers pulling the same shit, and a manufacturer starts to see a loss. The import dealers know they need to move units. move more units with lesser profit margins and you still make the same money as the other guy selling less at a higher margin, except youll still have a product to sell a few years from now.</p></blockquote><p></p>
[QUOTE="thomas91169, post: 8214906, member: 40530"] gotta admit though, marketing campaigns to sway public opinion were few and far between. I would see 10 import car commercials before ever seeing a GM/Dodge/Ford one. Just recently did Ford's commercials start to get better and start going after their competition and showing their shits better. GM now has the total care package whatever commercial with Howie Long. Before that, the only commercials i would see are those of independent dealerships. plus the dealerships need to weigh some of the blame. They were still selling less units at higher markups over more units with less markups. The latter is better for the manufacturer because it keeps them having to fullfill more orders to keep a model or lineup in the works. If dealers arent selling cars, they arent having to replenish inventory, which means the factory is going "no need to make another year of xxx vehicle, dealers arent asking for them!" and a model dies. Do it enough, and with enough dealers pulling the same shit, and a manufacturer starts to see a loss. The import dealers know they need to move units. move more units with lesser profit margins and you still make the same money as the other guy selling less at a higher margin, except youll still have a product to sell a few years from now. [/QUOTE]
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