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2015+ Shelby GT350 Mustang
Didn't see this one coming...
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<blockquote data-quote="DBK" data-source="post: 15499651" data-attributes="member: 4088"><p>They indeed did make serious bank on the GT500 back then. </p><p></p><p>The margins are going to continue to get thinner on this stuff. At the time, they had to make good money to justify even building it and it wasn't as sophisticated as it is now, or will be. It also wasn't the market it is now. Now, performance vehicles are integral to attracting younger consumers, the market is more competitive, and they have an offset in the Raptor that acts as a ****ing absolute cash register. </p><p></p><p>I know a ton of dudes very, very well from the 05/06 GT. Each of them will tell you a different number on the program budget. Usually they say the program was narrowly profitable. I don't really believe that after the expense of the billet control arms on the early cars, but you couldn't spend a billion cash and get the advertising that car brought. It was on magazines for literally a decade. In that sense, who gives a shit what it cost.</p><p></p><p>New GT is tougher to call. Do you count race program budget since the road car and race car are so tied together? You wouldn't have had either if you hadn't had both. Regardless, I think Ford would have cut the check in the total amount of the program just to win LM on the 50th anniversary.</p></blockquote><p></p>
[QUOTE="DBK, post: 15499651, member: 4088"] They indeed did make serious bank on the GT500 back then. The margins are going to continue to get thinner on this stuff. At the time, they had to make good money to justify even building it and it wasn't as sophisticated as it is now, or will be. It also wasn't the market it is now. Now, performance vehicles are integral to attracting younger consumers, the market is more competitive, and they have an offset in the Raptor that acts as a ****ing absolute cash register. I know a ton of dudes very, very well from the 05/06 GT. Each of them will tell you a different number on the program budget. Usually they say the program was narrowly profitable. I don't really believe that after the expense of the billet control arms on the early cars, but you couldn't spend a billion cash and get the advertising that car brought. It was on magazines for literally a decade. In that sense, who gives a shit what it cost. New GT is tougher to call. Do you count race program budget since the road car and race car are so tied together? You wouldn't have had either if you hadn't had both. Regardless, I think Ford would have cut the check in the total amount of the program just to win LM on the 50th anniversary. [/QUOTE]
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2015+ Shelby GT350 Mustang
Didn't see this one coming...
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