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<blockquote data-quote="Weather Man" data-source="post: 16501390" data-attributes="member: 137766"><p><span style="font-size: 22px"><strong>Daimler outlines new direction for Mercedes-Benz at investor event</strong></span></p><p>Oct. 6, 2020 7:34 AM ET|About: <a href="https://seekingalpha.com/symbol/DDAIF" target="_blank">Daimler AG (DDAIF)</a>|By: <a href="https://seekingalpha.com/author/sa-editor-clark-schultz" target="_blank">Clark Schultz</a>, SA News Editor </p><p></p><p></p><p>Mercedes-Benz (<a href="https://seekingalpha.com/symbol/DDAIF" target="_blank">OTCPK<img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite8" alt=":D" title="Big Grin :D" loading="lazy" data-shortname=":D" />DAIF</a>) announced a <a href="https://media.daimler.com/marsMediaSite/en/instance/ko/New-Mercedes-Benz-strategy-announced---targeting-structurally-higher-profitability.xhtml" target="_blank">new strategic course</a> at an investor event today. The plan is for Mercedes to pursue profitable growth in the luxury segment and target leadership in electric drive and car software.</p><p></p><p>The new strategy is aimed at enhancing the Mercedes-Benz brand's luxury status, raise the product portfolio’s positioning and mix, pursue significant growth for sub-brands (AMG, Maybach, G and EQ) and accelerate the development of electric drive and car software.</p><p></p><p>Execs stated that four all-new electric vehicles on new large EVA architecture are set for launch from 2021 and pointed to new electric products coming for AMG, Maybach and G.</p><p></p><p>Financial ambitions include lowering the break-even point, as well as targeting higher profitability and a strong cash conversion rate.[ATTACH=full]1665761[/ATTACH]</p><p></p><p>"At Mercedes-Benz, we strive for nothing less than taking the lead in electric drive and car software. We will do this with an intelligent electric platform strategy and a proprietary software development approach," said Daimler COO Markus Schäfer.</p></blockquote><p></p>
[QUOTE="Weather Man, post: 16501390, member: 137766"] [size=6][b]Daimler outlines new direction for Mercedes-Benz at investor event[/b][/size] Oct. 6, 2020 7:34 AM ET|About: [URL='https://seekingalpha.com/symbol/DDAIF']Daimler AG (DDAIF)[/URL]|By: [URL='https://seekingalpha.com/author/sa-editor-clark-schultz']Clark Schultz[/URL], SA News Editor Mercedes-Benz ([URL='https://seekingalpha.com/symbol/DDAIF']OTCPK:DDAIF[/URL]) announced a [URL='https://media.daimler.com/marsMediaSite/en/instance/ko/New-Mercedes-Benz-strategy-announced---targeting-structurally-higher-profitability.xhtml']new strategic course[/URL] at an investor event today. The plan is for Mercedes to pursue profitable growth in the luxury segment and target leadership in electric drive and car software. The new strategy is aimed at enhancing the Mercedes-Benz brand's luxury status, raise the product portfolio’s positioning and mix, pursue significant growth for sub-brands (AMG, Maybach, G and EQ) and accelerate the development of electric drive and car software. Execs stated that four all-new electric vehicles on new large EVA architecture are set for launch from 2021 and pointed to new electric products coming for AMG, Maybach and G. Financial ambitions include lowering the break-even point, as well as targeting higher profitability and a strong cash conversion rate.[ATTACH=full]1665761[/ATTACH] "At Mercedes-Benz, we strive for nothing less than taking the lead in electric drive and car software. We will do this with an intelligent electric platform strategy and a proprietary software development approach," said Daimler COO Markus Schäfer. [/QUOTE]
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