Home
What's new
Latest activity
Authors
Store
Latest reviews
Search products
Forums
New posts
Search forums
What's new
New posts
New listings
New products
New profile posts
Latest activity
Members
Current visitors
New profile posts
Search profile posts
Log in
Register
Cart
Cart
Loading…
What's new
Search
Search
Search titles only
By:
New posts
Search forums
Search titles only
By:
Menu
Log in
Register
Navigation
Install the app
Install
More options
Change style
Contact us
Close Menu
Forums
SVTPerformance's Chain of Restaurants
Road Side Pub
Interesting Car/Truck Manufacturer News
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Weather Man" data-source="post: 16716724" data-attributes="member: 137766"><p><a href="https://www.motor1.com/" target="_blank"><img src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AALbwDn.img?w=36&h=36&q=60&m=6&f=png&u=t" alt="motor1.com" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p><a href="https://www.motor1.com/" target="_blank">motor1.com</a></p><h3>Ford Plan Could Stop Dealer Markups, Hinder F-150 Lightning Flippers</h3><p>Chris Bruce - Yesterday 2:29 PM</p><p></p><p>[ATTACH=full]1733747[/ATTACH]</p><h4>The punishment for a dealer who breaks the rules could be as bad as losing its allotment of Lightnings.</h4><p>Ford is instituting measures to keep dealers from marking up the price of the F-150 Lightning and preventing buyers from flipping the electric truck immediately after taking delivery. The company outlined these strategies in an email sent to showrooms that the F150Gen14 forum posted.</p><p>According to the opening of the document: "It has come to our attention that a limited number of dealerships are interacting with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation."</p><p>It lists an example as "demanding customers who are already on the reservation list for the 22 MY F-150 Lightning make additional deposits or payments."</p><p>If Ford determines a dealer is engaging in these practices, the automaker reserves the right to send the showroom's allocation of Lightnings to other locations for the entire 2022 model year. That would be a serious penalty for a model that is projected to be popular.</p><p><a href="http://motor1.com/" target="_blank">Motor1.com</a> reached out to Ford to find out if any dealers had been punished. We were told this announcement just went out today, so nothing has happened yet.</p><h3></h3><p>At the same time, Ford gives dealers the choice to have Lightning buyers sign a contract that prevents them from selling the pickup for one year after taking delivery. Conceivably, this strategy could give a showroom an incentive not to add market adjustments to the Lightning because there's no concern about the new owner immediately flipping the truck for a profit.</p><p>It's worth noting that this contract is optional for dealers to offer, not mandatory. "Such a requirement is between a dealer and their customer. It is up to the dealer to decide to use it and to consult with local laws in the state they operate should they choose to do so," Ford spokesperson Emma Berg told <a href="http://motor1.com/" target="_blank">Motor1.com</a>.</p><p>Ford recently announced <a href="https://www.motor1.com/news/558476/ford-f150-lightning-production-increase/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed" target="_blank">a plan to increase Lightning production</a> because of demand for the electric truck. The first of them arrive in showrooms this spring. A fully <a href="https://www.motor1.com/news/558712/2022-ford-f150-most-expensive/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed" target="_blank">optioned example can cost $97,249</a>.</p><p>Source: F150gen14 via <a href="https://www.freep.com/story/money/cars/ford/2022/01/07/ford-f-150-lightning-dealerships-sales/9129717002/" target="_blank">Detroit Free Press</a></p></blockquote><p></p>
[QUOTE="Weather Man, post: 16716724, member: 137766"] [URL='https://www.motor1.com/'][IMG alt="motor1.com"]https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AALbwDn.img?w=36&h=36&q=60&m=6&f=png&u=t[/IMG] motor1.com[/URL] [HEADING=2]Ford Plan Could Stop Dealer Markups, Hinder F-150 Lightning Flippers[/HEADING] Chris Bruce - Yesterday 2:29 PM [ATTACH type="full"]1733747[/ATTACH] [HEADING=3]The punishment for a dealer who breaks the rules could be as bad as losing its allotment of Lightnings.[/HEADING] Ford is instituting measures to keep dealers from marking up the price of the F-150 Lightning and preventing buyers from flipping the electric truck immediately after taking delivery. The company outlined these strategies in an email sent to showrooms that the F150Gen14 forum posted. According to the opening of the document: "It has come to our attention that a limited number of dealerships are interacting with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." It lists an example as "demanding customers who are already on the reservation list for the 22 MY F-150 Lightning make additional deposits or payments." If Ford determines a dealer is engaging in these practices, the automaker reserves the right to send the showroom's allocation of Lightnings to other locations for the entire 2022 model year. That would be a serious penalty for a model that is projected to be popular. [URL='http://motor1.com/']Motor1.com[/URL] reached out to Ford to find out if any dealers had been punished. We were told this announcement just went out today, so nothing has happened yet. [HEADING=2][/HEADING] At the same time, Ford gives dealers the choice to have Lightning buyers sign a contract that prevents them from selling the pickup for one year after taking delivery. Conceivably, this strategy could give a showroom an incentive not to add market adjustments to the Lightning because there's no concern about the new owner immediately flipping the truck for a profit. It's worth noting that this contract is optional for dealers to offer, not mandatory. "Such a requirement is between a dealer and their customer. It is up to the dealer to decide to use it and to consult with local laws in the state they operate should they choose to do so," Ford spokesperson Emma Berg told [URL='http://motor1.com/']Motor1.com[/URL]. Ford recently announced [URL='https://www.motor1.com/news/558476/ford-f150-lightning-production-increase/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed']a plan to increase Lightning production[/URL] because of demand for the electric truck. The first of them arrive in showrooms this spring. A fully [URL='https://www.motor1.com/news/558712/2022-ford-f150-most-expensive/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed']optioned example can cost $97,249[/URL]. Source: F150gen14 via [URL='https://www.freep.com/story/money/cars/ford/2022/01/07/ford-f-150-lightning-dealerships-sales/9129717002/']Detroit Free Press[/URL] [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
SVTPerformance's Chain of Restaurants
Road Side Pub
Interesting Car/Truck Manufacturer News
Top