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<blockquote data-quote="Weather Man" data-source="post: 16818248" data-attributes="member: 137766"><p><a href="http://thestreet.com/" target="_blank"><img src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1Ql9r.img?w=36&h=36&q=60&m=6&f=png&u=t" alt="TheStreet" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p><a href="http://thestreet.com/" target="_blank">TheStreet</a></p><p>Follow<a href="https://www.msn.com/en-us/community/channel/vid-q4r2cxys3ujrk9tbtm0wsqhakyc2nry8p3vv78s2d6sqxjc48dcs?ocid=msedgntp" target="_blank">View Profile</a></p><h3>Ford Wants to Make a Major Change</h3><p>Luc Olinga - 3h ago</p><p></p><p>The automaker wants to deploy another weapon to allow it to play on equal terms with Tesla. Indeed, Farley would like to convince the company's dealers to considerably reduce the cost of delivering an electric vehicle to consumers, reports <a href="https://www.reuters.com/business/autos-transportation/ford-will-challenge-dealers-match-teslas-lower-selling-costs-2022-09-09/" target="_blank">Reuters</a>.</p><p></p><p>The chief executive officer will make this request during a meeting next week in Las Vegas with the dealers. The demand will come as part of new agreements on how dealers sell electric vehicles produced by Ford, Reuters said citing unnamed sources. </p><p></p><p>Ford did not immediately respond to a request for comment.</p><p></p><p>"We're working with our dealers to create a retail model better than what's offered by any traditional OEM [original equipment manufacturer] and better than the start-ups who are now scrambling to develop sales and service networks to support customers in an attempt to sustain and grow share," Farley told analysts during the second-quarter earnings' call.</p><p></p><p>Pressed by analysts, he then indicated that "we have to get this $2,000 out of our distribution cost to be competitive" with Tesla, Rivian (<strong><a href="https://www.thestreet.com/quote/RIVN" target="_blank">RIVN</a></strong>) - <a href="https://secure2.thestreet.com/cap/prm.do?OID=033365&ticker=RIVN" target="_blank">Get Rivian Automotive Inc. Report</a> and Chinese EV makers. He pointed out that what all these rivals have in common is that they sell directly to consumers without going through dealerships.</p><p></p><h2>Do Like Tesla?</h2><p>One-third of the $2,000 savings could come from implementing a new distribution system that Farley calls a "low inventory model: "The customer orders a vehicle, and then we ship the vehicle to the customer. That's what I mean by a low inventory model. We have to go to that," he explained.</p><p></p><p>"We think that's about -- worth maybe $600, $700 in our system. Another one is all the selling, SG&A [selling, general and administrative expenses], and advertising costs. We have three tiers of marketing. We think that's another $600 a vehicle," the CEO added.</p><p></p><p>He continued:</p><p></p><p>"We're going to simplify that. And we're going to just shift where the e-commerce platform that we don't have today -- all of our e-customers have a very predictable experience, whether they're in a dealership or in their bunny slippers, and they'll have a very simple, transparent, very easy purchase process. And we're going to invest."</p><p></p><p>Basically, Ford is not ruling out a Tesla-like system, with a website where consumers can order their vehicle directly from the manufacturer and where it can adjust prices when necessary and enjoy the benefits of an increase price.</p><p></p><p>One of Tesla's advantages over its rivals is in fact that the disruptor is not bound by franchise agreements, even if this means that it is absent in certain states. The system thus allows Tesla to deliver the vehicle to the customer as soon as it is ready and to avoid additional dealer-related costs.</p><p></p><p>Ford is not the only legacy carmaker to want to review its distribution network. General Motors (<strong><a href="https://www.thestreet.com/quote/GM" target="_blank">GM</a></strong>) - <a href="https://secure2.thestreet.com/cap/prm.do?OID=033365&ticker=GM" target="_blank">Get General Motors Company Report</a> has just offered buyouts to U.S. Buick dealers who do not want to make the necessary investments when the brand is going to go all-electric.</p></blockquote><p></p>
[QUOTE="Weather Man, post: 16818248, member: 137766"] [URL='http://thestreet.com/'][IMG alt="TheStreet"]https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1Ql9r.img?w=36&h=36&q=60&m=6&f=png&u=t[/IMG] TheStreet[/URL] Follow[URL='https://www.msn.com/en-us/community/channel/vid-q4r2cxys3ujrk9tbtm0wsqhakyc2nry8p3vv78s2d6sqxjc48dcs?ocid=msedgntp']View Profile[/URL] [HEADING=2]Ford Wants to Make a Major Change[/HEADING] Luc Olinga - 3h ago The automaker wants to deploy another weapon to allow it to play on equal terms with Tesla. Indeed, Farley would like to convince the company's dealers to considerably reduce the cost of delivering an electric vehicle to consumers, reports [URL='https://www.reuters.com/business/autos-transportation/ford-will-challenge-dealers-match-teslas-lower-selling-costs-2022-09-09/']Reuters[/URL]. The chief executive officer will make this request during a meeting next week in Las Vegas with the dealers. The demand will come as part of new agreements on how dealers sell electric vehicles produced by Ford, Reuters said citing unnamed sources. Ford did not immediately respond to a request for comment. "We're working with our dealers to create a retail model better than what's offered by any traditional OEM [original equipment manufacturer] and better than the start-ups who are now scrambling to develop sales and service networks to support customers in an attempt to sustain and grow share," Farley told analysts during the second-quarter earnings' call. Pressed by analysts, he then indicated that "we have to get this $2,000 out of our distribution cost to be competitive" with Tesla, Rivian ([B][URL='https://www.thestreet.com/quote/RIVN']RIVN[/URL][/B]) - [URL='https://secure2.thestreet.com/cap/prm.do?OID=033365&ticker=RIVN']Get Rivian Automotive Inc. Report[/URL] and Chinese EV makers. He pointed out that what all these rivals have in common is that they sell directly to consumers without going through dealerships. [HEADING=1]Do Like Tesla?[/HEADING] One-third of the $2,000 savings could come from implementing a new distribution system that Farley calls a "low inventory model: "The customer orders a vehicle, and then we ship the vehicle to the customer. That's what I mean by a low inventory model. We have to go to that," he explained. "We think that's about -- worth maybe $600, $700 in our system. Another one is all the selling, SG&A [selling, general and administrative expenses], and advertising costs. We have three tiers of marketing. We think that's another $600 a vehicle," the CEO added. He continued: "We're going to simplify that. And we're going to just shift where the e-commerce platform that we don't have today -- all of our e-customers have a very predictable experience, whether they're in a dealership or in their bunny slippers, and they'll have a very simple, transparent, very easy purchase process. And we're going to invest." Basically, Ford is not ruling out a Tesla-like system, with a website where consumers can order their vehicle directly from the manufacturer and where it can adjust prices when necessary and enjoy the benefits of an increase price. One of Tesla's advantages over its rivals is in fact that the disruptor is not bound by franchise agreements, even if this means that it is absent in certain states. The system thus allows Tesla to deliver the vehicle to the customer as soon as it is ready and to avoid additional dealer-related costs. Ford is not the only legacy carmaker to want to review its distribution network. General Motors ([B][URL='https://www.thestreet.com/quote/GM']GM[/URL][/B]) - [URL='https://secure2.thestreet.com/cap/prm.do?OID=033365&ticker=GM']Get General Motors Company Report[/URL] has just offered buyouts to U.S. Buick dealers who do not want to make the necessary investments when the brand is going to go all-electric. [/QUOTE]
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