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<blockquote data-quote="Weather Man" data-source="post: 16874100" data-attributes="member: 137766"><p>Ford is trying to solve the dealerships being stacked with old EV lot inventory. Can Ford be nimble enough on the production line? Slowing and speeding a production line with just in time manufacturing is very very tough.</p><p></p><p>The Japanese manufacturers are looking at this and telling the regulators they are nuts. Tesla is set up to run max out all the time, what happens when their storage lots fill up? Crazy times coming.</p><p></p><p><a href="https://insideevs.com/" target="_blank"><img src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1ehqEd.img?w=36&h=36&q=60&m=6&f=png&u=t" alt="Inside EVs" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p><a href="https://insideevs.com/" target="_blank">Inside EVs</a></p><p>Follow<a href="https://www.msn.com/en-us/community/channel/vid-egwbyd5btfcdw6syijky2yn5y7ephw0723k9f37h9t2nyvv55j4s?ocid=msedgntp" target="_blank">View Profile</a></p><h3>Future Ford EVs "Deep Into Development," Will Use Smaller Batteries</h3><p>Story by Dan Mihalascu • Yesterday 11:33 AM</p><p></p><p></p><p><img src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AAWEMVe.img?w=800&h=415&q=60&m=2&f=jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></p><p><a href="https://www.msn.com/en-us/autos/news/Ford-F150-Lightning-Production/ss-AA174MUv?ocid=msedgntp&cvid=c9a7a9f48bbd4fc28c81cc6290f52b98&fullscreen=true&parent-ns=ar&parent-title=Future-Ford-EVs-Deep-Into-Development-Will-Use-Smaller-Batteries&parent-content-id=AA174Sev&crc=true" target="_blank">Full screen</a></p><p>1 of 24 Photos in Gallery© insideEvs.com Copyright</p><h3>Ford F-150 Lightning production</h3><p></p><p><a href="https://www.msn.com/en-us/autos/news/future-ford-evs-deep-into-development-will-use-smaller-batteries/ar-AA174Sev?ocid=msedgntp&cvid=c9a7a9f48bbd4fc28c81cc6290f52b98&fullscreen=true&crc=true#image=1" target="_blank"><img src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA174MSc.img?w=768&h=432&m=6" alt="2022 Ford F-150 Lightning official design sketch" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p>2022 Ford F-150 Lightning official design sketch© InsideEVs</p><h4>Ford CEO Jim Farley said during the latest earnings call the next-generation electric full-size pickup is "awesome."</h4><p>Ford Motor Company has made big advances on the EV front in recent years, bringing three popular products to market in the guise of the Mustang Mach-E, F-150 Lightning and E-Transit.</p><p>The F-150 Lightning is arguably the more important product of the three, and <a href="https://insideevs.com/news/554741/ford-f150lightning-doubled-production-target/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed" target="_blank">Ford has already increased production to 150,000 units a year</a> under CEO Jim Farley's watch. The chief executive is also pushing for Mustang Mach-E annual production of 200,000 units a year.</p><p>Obviously, this production ramp is costly for the company, and Ford executives noted in an earnings call with analysts on February 2 that it is underperforming in a key metric: the cost of goods sold as a percentage of revenue.</p><p>Ford CEO Jim Farley said the automaker will simplify its EVs and make them easier to scale up in the future, which will allow it to compete in a potential price war. He also made comments about the next-gen EVs, including the <a href="https://insideevs.com/ford/f-150-ev/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed" target="_blank">F-150 Lightning</a>'s successor.</p><p>"Now we are deep into development of our second-generation EVs, including our next-generation electric full-size pickup—which, by the way, is awesome," Farley said according to <em>Green Car Reports</em>. He previously said the truck will be made in "incredibly high volume" at <a href="https://insideevs.com/news/612215/ford-breaks-ground-blueoval-city-tennessee/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed" target="_blank">Ford's upcoming BlueOval City plant in Tennessee</a>.</p><p></p><p>Very few automakers, including Ford, can compete with Tesla in the EV price wars, says Philippe Houchois</p><p></p><p>He added that Ford's next-generation EVs will be fully software updatable, thanks to a brand-new electric architecture, while the vehicle platforms will be "radically simplified" – i.e. with far fewer fasteners and brackets. </p><p></p><p>"Imagine three body styles, each with volume potential of up to one million units, and just a handful of orderable combinations," Farley said, adding that would translate into better quality and lower manufacturing costs, among other benefits. Speaking of simplification, Farley said <a href="https://insideevs.com/ford/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed" target="_blank">Ford</a> wants to "design the smallest possible battery for competitive size."</p><p>In order to further simplify production and cut costs, Farley said Ford would also offer a minimum number of available body styles – or "top hats" – for its future EVs. "On the category side, we do not want to have too many top hats, because that costs a lot to engineer. We want to have minimum choice for customers," he noted.</p><p>Ford's CEO also mentioned the company's no-haggle Model e program that starts in January 2024. Already <a href="https://insideevs.com/news/610114/ford-modele-dealership-rules/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed" target="_blank">adopted by nearly two-thirds of dealers</a>, the program will allow Ford to sell EVs "in high volume with virtually no inventory" at non-negotiated prices set by the local dealer. The e-commerce platform will also allow remote pick up and delivery.</p></blockquote><p></p>
[QUOTE="Weather Man, post: 16874100, member: 137766"] Ford is trying to solve the dealerships being stacked with old EV lot inventory. Can Ford be nimble enough on the production line? Slowing and speeding a production line with just in time manufacturing is very very tough. The Japanese manufacturers are looking at this and telling the regulators they are nuts. Tesla is set up to run max out all the time, what happens when their storage lots fill up? Crazy times coming. [URL='https://insideevs.com/'][IMG alt="Inside EVs"]https://img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1ehqEd.img?w=36&h=36&q=60&m=6&f=png&u=t[/IMG] Inside EVs[/URL] Follow[URL='https://www.msn.com/en-us/community/channel/vid-egwbyd5btfcdw6syijky2yn5y7ephw0723k9f37h9t2nyvv55j4s?ocid=msedgntp']View Profile[/URL] [HEADING=2]Future Ford EVs "Deep Into Development," Will Use Smaller Batteries[/HEADING] Story by Dan Mihalascu • Yesterday 11:33 AM [IMG]https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AAWEMVe.img?w=800&h=415&q=60&m=2&f=jpg[/IMG] [URL='https://www.msn.com/en-us/autos/news/Ford-F150-Lightning-Production/ss-AA174MUv?ocid=msedgntp&cvid=c9a7a9f48bbd4fc28c81cc6290f52b98&fullscreen=true&parent-ns=ar&parent-title=Future-Ford-EVs-Deep-Into-Development-Will-Use-Smaller-Batteries&parent-content-id=AA174Sev&crc=true']Full screen[/URL] 1 of 24 Photos in Gallery© insideEvs.com Copyright [HEADING=2]Ford F-150 Lightning production[/HEADING] [URL='https://www.msn.com/en-us/autos/news/future-ford-evs-deep-into-development-will-use-smaller-batteries/ar-AA174Sev?ocid=msedgntp&cvid=c9a7a9f48bbd4fc28c81cc6290f52b98&fullscreen=true&crc=true#image=1'][IMG alt="2022 Ford F-150 Lightning official design sketch"]https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA174MSc.img?w=768&h=432&m=6[/IMG][/URL] 2022 Ford F-150 Lightning official design sketch© InsideEVs [HEADING=3]Ford CEO Jim Farley said during the latest earnings call the next-generation electric full-size pickup is "awesome."[/HEADING] Ford Motor Company has made big advances on the EV front in recent years, bringing three popular products to market in the guise of the Mustang Mach-E, F-150 Lightning and E-Transit. The F-150 Lightning is arguably the more important product of the three, and [URL='https://insideevs.com/news/554741/ford-f150lightning-doubled-production-target/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed']Ford has already increased production to 150,000 units a year[/URL] under CEO Jim Farley's watch. The chief executive is also pushing for Mustang Mach-E annual production of 200,000 units a year. Obviously, this production ramp is costly for the company, and Ford executives noted in an earnings call with analysts on February 2 that it is underperforming in a key metric: the cost of goods sold as a percentage of revenue. Ford CEO Jim Farley said the automaker will simplify its EVs and make them easier to scale up in the future, which will allow it to compete in a potential price war. He also made comments about the next-gen EVs, including the [URL='https://insideevs.com/ford/f-150-ev/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed']F-150 Lightning[/URL]'s successor. "Now we are deep into development of our second-generation EVs, including our next-generation electric full-size pickup—which, by the way, is awesome," Farley said according to [I]Green Car Reports[/I]. He previously said the truck will be made in "incredibly high volume" at [URL='https://insideevs.com/news/612215/ford-breaks-ground-blueoval-city-tennessee/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed']Ford's upcoming BlueOval City plant in Tennessee[/URL]. Very few automakers, including Ford, can compete with Tesla in the EV price wars, says Philippe Houchois He added that Ford's next-generation EVs will be fully software updatable, thanks to a brand-new electric architecture, while the vehicle platforms will be "radically simplified" – i.e. with far fewer fasteners and brackets. "Imagine three body styles, each with volume potential of up to one million units, and just a handful of orderable combinations," Farley said, adding that would translate into better quality and lower manufacturing costs, among other benefits. Speaking of simplification, Farley said [URL='https://insideevs.com/ford/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed']Ford[/URL] wants to "design the smallest possible battery for competitive size." In order to further simplify production and cut costs, Farley said Ford would also offer a minimum number of available body styles – or "top hats" – for its future EVs. "On the category side, we do not want to have too many top hats, because that costs a lot to engineer. We want to have minimum choice for customers," he noted. Ford's CEO also mentioned the company's no-haggle Model e program that starts in January 2024. Already [URL='https://insideevs.com/news/610114/ford-modele-dealership-rules/?utm_source=msn.com&utm_medium=referral&utm_campaign=msn-feed']adopted by nearly two-thirds of dealers[/URL], the program will allow Ford to sell EVs "in high volume with virtually no inventory" at non-negotiated prices set by the local dealer. The e-commerce platform will also allow remote pick up and delivery. [/QUOTE]
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