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SVTPerformance's Chain of Restaurants
Road Side Pub
Q & A Session... - Ask a Ford Dealer
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<blockquote data-quote="13COBRA" data-source="post: 16186325" data-attributes="member: 138337"><p>Yes, we pay a fortune to them. You don't pay per click or by lead...but just pay to be on the site in differing 'packages' leading to more or less exposure.</p><p></p><p>CarGurus is an interesting beast. So, every dealership's inventory is on there for free. When you are not paying, you don't get preferential placement, however if your cars are priced extremely competitively then you still get plenty of attention. When a lead comes in, the email address looks like this: <a href="mailto:fsafdsa7bgb9898@cargurus.com">fsafdsa7bgb9898@cargurus.com</a>. You have 6 or 7 attempts to get the customer to call you or give you their actual email address, then that email because invalid. So for the longest time I just did the free version, as I was having a great conversion rate between leads and sold units. </p><p></p><p>Then my rep convinced me to go to one of the paid packages. So I started paying $2,100 a month. After 3 months of that, and not seeing ANY change in leads or sold units, I called my rep and explained my frustration. He explained that he could put me in the next package for only $1,100 and he assured me that I would see more traffic. I didn't.</p><p></p><p>So then I cancelled. CarGurus will not host your inventory for 90 days after you cancel. My cars will start showing back up there in June/July.</p><p></p><p>To answer your other question, some third party sites are a lot more popular in certain areas than others.</p></blockquote><p></p>
[QUOTE="13COBRA, post: 16186325, member: 138337"] Yes, we pay a fortune to them. You don't pay per click or by lead...but just pay to be on the site in differing 'packages' leading to more or less exposure. CarGurus is an interesting beast. So, every dealership's inventory is on there for free. When you are not paying, you don't get preferential placement, however if your cars are priced extremely competitively then you still get plenty of attention. When a lead comes in, the email address looks like this: [email]fsafdsa7bgb9898@cargurus.com[/email]. You have 6 or 7 attempts to get the customer to call you or give you their actual email address, then that email because invalid. So for the longest time I just did the free version, as I was having a great conversion rate between leads and sold units. Then my rep convinced me to go to one of the paid packages. So I started paying $2,100 a month. After 3 months of that, and not seeing ANY change in leads or sold units, I called my rep and explained my frustration. He explained that he could put me in the next package for only $1,100 and he assured me that I would see more traffic. I didn't. So then I cancelled. CarGurus will not host your inventory for 90 days after you cancel. My cars will start showing back up there in June/July. To answer your other question, some third party sites are a lot more popular in certain areas than others. [/QUOTE]
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