I don't recall anyone posting this before, but this info appeared in a recent TFR magazine:
1. Shape: The first oval trademark was introduced in 1907, though it wasn't used on vehicles. It had something of a football shape; today's perfect oval has a width-to-height ratio of exactly 8:3.
2. Evolution: The 1928 Model A was the first car to wear to an early version of the classic Ford script-in-oval badge. The current Centennial oval was introduced on June 17, 2003, the 100th anniversary of Ford Motor Company.
3. Color: The deep royal-blue background of the oval is known to designers as Pantone 294C, coincidentally the very same color that's used in the Finnish flag.
4. Signature: The distinctive Ford script is credited to Childe Harold Wills, Ford's first chief engineer and designer. In 1903, the year Ford Motor Company was founded, he created a script based on one he used for his business card.
1. Shape: The first oval trademark was introduced in 1907, though it wasn't used on vehicles. It had something of a football shape; today's perfect oval has a width-to-height ratio of exactly 8:3.
2. Evolution: The 1928 Model A was the first car to wear to an early version of the classic Ford script-in-oval badge. The current Centennial oval was introduced on June 17, 2003, the 100th anniversary of Ford Motor Company.
3. Color: The deep royal-blue background of the oval is known to designers as Pantone 294C, coincidentally the very same color that's used in the Finnish flag.
4. Signature: The distinctive Ford script is credited to Childe Harold Wills, Ford's first chief engineer and designer. In 1903, the year Ford Motor Company was founded, he created a script based on one he used for his business card.