To further illustrate Ford stealing the former BMW enthusiast driving demographic (i.e., not the status buyers): not one, but THREE of the guys I have driven with in BMW club races and HPDEs own Focus RS, a fourth had an S197 Mustang GT for several years, and a fifth both sold me my Fiesta ST and is now buying another for himself. That's 25% of the group of BMW nuts I hang out with at the track, all driving Fords ...