So like once upon a time the HMMWV was a light unarmored truck with a 5k payload, high ground clearance and can go anywhere.
GWOT happens and they try and turn it into a AFV or an MRAP which it failed at since it lacked the power train and monohaul design.
But now, we're back to wanting a light truck... So let's buy Colorados.... And then cry when they start hitting mines and breaking apart in the field.
I know Civies always loved the CUCV but they where dog shit in the field.