I just finished installing my trunk lid liner today. It is hard to tell from the photo....but the embroidery on the snake and the lettering looks outstanding in person. Basically a local shop stitched the snake and lettering onto some trunk carpet for me.....I cut a piece of 3/8 plywood to shape.....drilled some holes in the wood and into the trunk lid.....stuck some panel clips through the wood.....then stapled the carpet over the wood. I did it this way so the heads of the clips would not show......I think it looks better this way.