Apparently they are taking refundable deposits now and have released pricing info. Still not a production vehicle, agreed.
To go one further, they claim to have a tri motor prototype that has run 9.3
Lucid Has A More Powerful Tri-Motor Air Prototype That Runs 9.3-Second Quarter Miles
They have been taking $1,000 refundable deposits since early November (iirc) it didnt just start now because of the unveiling today. They had a special event earlier in the year for ppl who has preorders and it looks like spoke about then will actually make it to production . The quality and fit/finish is worlds better than a Tesla but with them revealing the price it looks like it will come at a 30k premium over a similar equipt model s