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SVTPerformance's Chain of Restaurants
Road Side Pub
American Airlines is rebranding its image...
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<blockquote data-quote="11GT50" data-source="post: 13182221" data-attributes="member: 128716"><p>It doesn't really have anything to do with brand reputation or lack thereof. AA is a much stronger brand, especially internationally. US is virtually unknown outside of the US. That's why the American brand is surviving the merger.</p><p></p><p>So, it's not so much that US's reputation is *that* bad, more so because AA has a much more valuable, more recognized brand.</p><p></p><p>It actually happens more often that you think, especially in the airline world. Continental and United's merger was a merger of equals, but Continental's management team eventually took over and kept the United brand as well, because again, it was more widely recognized and more valuable.</p></blockquote><p></p>
[QUOTE="11GT50, post: 13182221, member: 128716"] It doesn't really have anything to do with brand reputation or lack thereof. AA is a much stronger brand, especially internationally. US is virtually unknown outside of the US. That's why the American brand is surviving the merger. So, it's not so much that US's reputation is *that* bad, more so because AA has a much more valuable, more recognized brand. It actually happens more often that you think, especially in the airline world. Continental and United's merger was a merger of equals, but Continental's management team eventually took over and kept the United brand as well, because again, it was more widely recognized and more valuable. [/QUOTE]
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SVTPerformance's Chain of Restaurants
Road Side Pub
American Airlines is rebranding its image...
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