Let's talk about the buying process for a minute. My car with the options I want is going to be right at $60k MSRP. The dealer invoice is pretty easy to find. Now, the new Shelby is a hot commodity right now, I understand that. I'll be looking at a 2014 so hopefully the dealerships will be a little more eager to deal with me one year from now.
I will probably use dealer invoice as a starting point on negotiations. Through my limited research on the Internet, it seems Ford uses a 3% dealer holdback. That holdback is on the total MSRP of the car, so for a car that's going to be right at $60,000, they're looking at about $1800 they will get back from Ford.
We as buyers are at the mercy of our own personal discretion, judgement, logic, etc., and the "advertised" invoice prices easily found for these cars to make a deal on a car. I realize it boils down to what you as a buyer are comfortable paying, but I'd like to go into negotiations armed with all the knowledge I can scrounge up.
For the car I'll likely order, MSRP is $59,330. Advertised dealer invoice is $54,122. Even if they sell the car at $54,122, they will still get the holdback of ~$1800 from Ford.
I understand supply and demand. When demand declines a little bit and supply increases, why in the world should getting the car at dealer invoice be such a pain in the ass?
I will probably use dealer invoice as a starting point on negotiations. Through my limited research on the Internet, it seems Ford uses a 3% dealer holdback. That holdback is on the total MSRP of the car, so for a car that's going to be right at $60,000, they're looking at about $1800 they will get back from Ford.
We as buyers are at the mercy of our own personal discretion, judgement, logic, etc., and the "advertised" invoice prices easily found for these cars to make a deal on a car. I realize it boils down to what you as a buyer are comfortable paying, but I'd like to go into negotiations armed with all the knowledge I can scrounge up.
For the car I'll likely order, MSRP is $59,330. Advertised dealer invoice is $54,122. Even if they sell the car at $54,122, they will still get the holdback of ~$1800 from Ford.
I understand supply and demand. When demand declines a little bit and supply increases, why in the world should getting the car at dealer invoice be such a pain in the ass?
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