Go through the firewall, run along side the seats under the plastic trims. Fold down the rear seat to get the wire through, fold back up and tuck away the excess cable.
Remove the passenger side wheel well plastic splash shield and you'll see a large rubber grommet that a bundle of wires feeds into the car through.
There is a molded circle in the grommet that is pretty much a template that says "cut here". Run your power cable through that.