Here is the scenario: the new TV will be going into a windowless room in the basement, 13 ft. wide by 17 ft. deep. Lighting in the room is supplied by 2 ceiling can lights which are mounted in the opposite end of the room from where the TV will go. 60 to 70% of usage will likely be XBOX 360, other will be movie watching. I already have the home theater set-up picked out. I've decided on the size, in the 50" range due to furniture / door / wall space. I've also decided on 1080p regardless of LCD or Plasma. I've been to several Best Buys, Circuit Citys and surprisingly got several reasons for buying one or the other (glare, burn-in, refresh rates, price, longevity, etc.). Price difference isn't too big of a deal since I'll hopefully have the set-up for many years and would rather spend a little more for the right TV up front. Up to this point the supposed "expert" guidance has been near a 50 - 50 split on LCD vs. Plasma. Any home theater experts / installers out there?