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SVT Shelby GT500
Steve McQueen and 05 Stang?
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<blockquote data-quote="CobraKindaGuy" data-source="post: 1691731" data-attributes="member: 17748"><p>The people who don't make the connection are more than likely that part of the market segment that only view cars as being something to drive from point A to point B anyhow. So being over their heads isn't going to matter one way or another because they can care less whether what they drive is a Mustang or some bucket of scrap cheap Chevy Cavalier.</p><p></p><p>The advertisement is targeting car buffs who would know about the association of the Mustang with Steve McQueen in the movie Bullit. This part of the market segment would certainly be appealed to by the nostalgia of the "Feld of Dreams" and Steve McQueen. </p><p></p><p>They are the ones most likely to want to purchase the RETRO look given that the current age of the Mustang is 40 years and the car upto 2004 had essentially reached its design pinnacle with nowhere else to go. It was a perfect time for FORD to go RETRO and nostalgic advertising fits the bill perfectly given the market segment being targeted.</p><p></p><p>The advertise did not miss its mark by any stretch..it was a home run for Ford.</p></blockquote><p></p>
[QUOTE="CobraKindaGuy, post: 1691731, member: 17748"] The people who don't make the connection are more than likely that part of the market segment that only view cars as being something to drive from point A to point B anyhow. So being over their heads isn't going to matter one way or another because they can care less whether what they drive is a Mustang or some bucket of scrap cheap Chevy Cavalier. The advertisement is targeting car buffs who would know about the association of the Mustang with Steve McQueen in the movie Bullit. This part of the market segment would certainly be appealed to by the nostalgia of the "Feld of Dreams" and Steve McQueen. They are the ones most likely to want to purchase the RETRO look given that the current age of the Mustang is 40 years and the car upto 2004 had essentially reached its design pinnacle with nowhere else to go. It was a perfect time for FORD to go RETRO and nostalgic advertising fits the bill perfectly given the market segment being targeted. The advertise did not miss its mark by any stretch..it was a home run for Ford. [/QUOTE]
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SVT Shelby GT500
Steve McQueen and 05 Stang?
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