On an average business day I receive between 350 and 500 emails. About 10-20% of them are worth reading, the others are junk. I'm ALWAYS in the market to better my team or myself, so I typically at least read the training/seminar garbage to see if there's a chance I could pull one thing positive from it. Well today, I received an email soliciting some training, and it was absolute garbage. 99 times out of 100 I would've just deleted it and walked away, but for whatever reason I couldn't this time. I had a few minutes to spare so I replied.
Original email:
We have a trainer in your area this week and have an opening on Thursday and Friday, October 12-13 for 2 days of In-Dealership Sales Training on Negotiations and Objections.
To fill this spot, we are offering it at a discounted rate of $1,980.00, plus travel.
This opening will not last very long.
For more information, please visit our website at www.davidlewis.com/negotiations
XXXXXXXXXXXXXXXX
Director of Sales
XXXXXXXXXXX & Associates, Inc.
Melbourne, FL 32940
Office: XXXXXXXXXXXXXX, ext. XXX
www.xxxxxxxxxxx.com
My reply:
Hello.
Several parts of this situation really bug me.
Normally I would just kindly ask to be removed from your email list, as I have no intention of ever hiring your company, but for whatever reason a sales training company operating and 'selling' so poorly really rubs me wrong.
I offer a consulting service for sales training for $300/hour with a 6 hour minimum. I'd be more than happy to jump on the phone/video conference etc. and assist David Lewis' employees to set them up for success. Comes out to a minimum of $1,800 with no travel expenses and a guarantee that all participating members will come out as better salespeople than when they go in.
Have a great day.
Nick Anderson
Original email:
We have a trainer in your area this week and have an opening on Thursday and Friday, October 12-13 for 2 days of In-Dealership Sales Training on Negotiations and Objections.
To fill this spot, we are offering it at a discounted rate of $1,980.00, plus travel.
This opening will not last very long.
For more information, please visit our website at www.davidlewis.com/negotiations
XXXXXXXXXXXXXXXX
Director of Sales
XXXXXXXXXXX & Associates, Inc.
Melbourne, FL 32940
Office: XXXXXXXXXXXXXX, ext. XXX
www.xxxxxxxxxxx.com
My reply:
Hello.
Several parts of this situation really bug me.
- I would never hire a vendor that operates so inefficiently that they're trying to schedule training for the current week and are supposedly already in town, from half the country away (Florida to Missouri).
- I don't believe there is a trainer in my area, but even if there were, why would I be asked to cover their travel expenses? Assuming they are in town, sounds like a poorly spent operating cost. I'm not sure if I would feel more negative knowing there isn't a trainer in town and I was lied to, or if there is a trainer in town and the planning is just that poor.
- "This opening will not last very long" is the weakest call to action I've ever heard from a training company trying to get in front of a sales team; reminds me of the "Call for price" CTAs from the early 2000s.
Normally I would just kindly ask to be removed from your email list, as I have no intention of ever hiring your company, but for whatever reason a sales training company operating and 'selling' so poorly really rubs me wrong.
I offer a consulting service for sales training for $300/hour with a 6 hour minimum. I'd be more than happy to jump on the phone/video conference etc. and assist David Lewis' employees to set them up for success. Comes out to a minimum of $1,800 with no travel expenses and a guarantee that all participating members will come out as better salespeople than when they go in.
Have a great day.
Nick Anderson