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SVTPerformance's Chain of Restaurants
Road Side Pub
Why no Ford backing in ALMS?
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<blockquote data-quote="GTSpartan" data-source="post: 9952351" data-attributes="member: 21531"><p>One of the main reasons that GM spends the money they do on the Vette program is because that money comes straight out of the marketing budget for the car and not some separate race budget.</p><p></p><p>I read a good article that explained why GM felt that to legitimize the Corvette, they had to race and win with it, which would be far more valuable than any other form of marketing/advertising. They also do a lot of R&D that eventually finds it's way to the street car.</p></blockquote><p></p>
[QUOTE="GTSpartan, post: 9952351, member: 21531"] One of the main reasons that GM spends the money they do on the Vette program is because that money comes straight out of the marketing budget for the car and not some separate race budget. I read a good article that explained why GM felt that to legitimize the Corvette, they had to race and win with it, which would be far more valuable than any other form of marketing/advertising. They also do a lot of R&D that eventually finds it's way to the street car. [/QUOTE]
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SVTPerformance's Chain of Restaurants
Road Side Pub
Why no Ford backing in ALMS?
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