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SVTPerformance's Chain of Restaurants
Road Side Pub
worthwhile to dip into savings for beer/wine
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<blockquote data-quote="SVTullio" data-source="post: 11629434" data-attributes="member: 29089"><p>Being in the restaurant business, I can give you some advice.</p><p></p><p>First of all, if you are having trouble paying a $3800 rent, you might have bigger worries than "should I get beer/wine." I'm paying close to that just in NNN for a 3000 sq/ft space, probably not much bigger than your place. Total rent about $13,000. Rent for the vegas location is around $25,000 a month and that space is 2500 sq/ft. </p><p></p><p>Rent should be around 25% of monthly net sales. So you should be making, at a minimum $16,000 a month to stay afloat. Probably hovering around 25-30% in food cost and another 25-30% in labor. Take out misc bills and you have a couple bucks left over. I hope you are at this break even point.</p><p></p><p>You don't need alcohol to get more customers through the door, but it does increase the average check total. </p><p></p><p>By what I am reading you need to focus first on a competent wait staff. If they don't want to pay for parking, they don't want the job. Hire people who WANT to be there, bc they will provide a better experience to the customer, who we all know, is king in our industry. Service, service, service.</p><p></p><p>Honestly, how is your food? It's a question to ask yourself, you don't have to answer it here. With all these food shows on tv now a days, the average customer is turning more and more into a "foodie." So many people have travelled around the world, they can recognize and will return to places offering REAL authentic, culturally diverse food.</p><p></p><p>Are you utilizing social media? Not a day goes by that I don't see people snapping pics of food with their cell phone camera. This pics go on fb, twitter, YELP (which is huge.) advertise on groupon, get peoples emails and send them discounts on bdays, anniversaries, make a Facebook for the store and on certain nights fb friends get X% off.</p><p></p><p>If you are running a good operation, then take the next step into beer/wine. If you want beer on tap, make sure you have room to store and refrigerate kegs. Gonna have a bar? You will NEED an awesome bar tender who can sell. Also servers need to know how to open wine bottles (sounds stupid but you would be surprised), checking ID. </p><p></p><p>All pretty general advice. Hope it helps.</p><p></p><p></p><p>...god what I could do with a $3800 rent!!</p></blockquote><p></p>
[QUOTE="SVTullio, post: 11629434, member: 29089"] Being in the restaurant business, I can give you some advice. First of all, if you are having trouble paying a $3800 rent, you might have bigger worries than "should I get beer/wine." I'm paying close to that just in NNN for a 3000 sq/ft space, probably not much bigger than your place. Total rent about $13,000. Rent for the vegas location is around $25,000 a month and that space is 2500 sq/ft. Rent should be around 25% of monthly net sales. So you should be making, at a minimum $16,000 a month to stay afloat. Probably hovering around 25-30% in food cost and another 25-30% in labor. Take out misc bills and you have a couple bucks left over. I hope you are at this break even point. You don't need alcohol to get more customers through the door, but it does increase the average check total. By what I am reading you need to focus first on a competent wait staff. If they don't want to pay for parking, they don't want the job. Hire people who WANT to be there, bc they will provide a better experience to the customer, who we all know, is king in our industry. Service, service, service. Honestly, how is your food? It's a question to ask yourself, you don't have to answer it here. With all these food shows on tv now a days, the average customer is turning more and more into a "foodie." So many people have travelled around the world, they can recognize and will return to places offering REAL authentic, culturally diverse food. Are you utilizing social media? Not a day goes by that I don't see people snapping pics of food with their cell phone camera. This pics go on fb, twitter, YELP (which is huge.) advertise on groupon, get peoples emails and send them discounts on bdays, anniversaries, make a Facebook for the store and on certain nights fb friends get X% off. If you are running a good operation, then take the next step into beer/wine. If you want beer on tap, make sure you have room to store and refrigerate kegs. Gonna have a bar? You will NEED an awesome bar tender who can sell. Also servers need to know how to open wine bottles (sounds stupid but you would be surprised), checking ID. All pretty general advice. Hope it helps. ...god what I could do with a $3800 rent!! [/QUOTE]
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SVTPerformance's Chain of Restaurants
Road Side Pub
worthwhile to dip into savings for beer/wine
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