Hard to see how this does not also impact their ATV and UTV sales in the snow belt.
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Yamaha Is Quitting Snowmobiles After 55 Years
Story by James Gilboy • 40m ago
Yamaha Is Quitting Snowmobiles After 55 Years© Yamaha Snowmobiles
Yamaha: for when you want to buy a motorcycle, but also a top-end grand piano. It makes just about everything powersports too, but soon, it won't. That's because it's getting out of the snowmobile game after more than half a century.
Yamaha introduced its first snowmobile in 1968, the two-stroke SL350, using knowledge from its existing small engine businesses. Today, it's one of the biggest names in powersports, selling everything from motorcycles to UTVs, boats, golf carts, jetskis, and more—even EV crate motors. Its snowmobile lineup spans 18 models of varying levels of performance and specialties, and even includes models for children.
1968 Yamaha SL350 snowmobile. Yamaha
But that's all coming to a close after model year 2025. On Wednesday, the company stated that it is "difficult to continue a sustainable business" in snowmobiles, and that it will exit to focus on larger markets, particularly those with room for growth. Yamaha states it will continue to sell snowmobiles through model year 2025, and that it will still honor warranties, offer maintenance and service, and supply parts.
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