Any chance this is the result of Ford no longer building low margin starter cars and only focusing on high margin vehicles?
If I'm spending $50K+ on a car then I'm not buying a shitty Ford. I've been a Ford fan my whole life and own 4 of them today. I just bought my wife a new BMW last year. I won't buy another Ford. My young 20's children all drive Subarus, Mazdas, or Chevy's. The young engineers I work with drive Subarus, Mazdas, Hondas. The older engineers buy VW, Audi, BMW, Honda, Toyota or drive rusted out 20 year old trucks/cars.
If I'm spending $50K+ on a car then I'm not buying a shitty Ford. I've been a Ford fan my whole life and own 4 of them today. I just bought my wife a new BMW last year. I won't buy another Ford. My young 20's children all drive Subarus, Mazdas, or Chevy's. The young engineers I work with drive Subarus, Mazdas, Hondas. The older engineers buy VW, Audi, BMW, Honda, Toyota or drive rusted out 20 year old trucks/cars.
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