Beefcake Racing no longer supporting the Lund Racing Brand


Authorized Vendor
Authorized Vendor
May 16, 2001
Cincinnati, OH
As of last Tuesday. I have made the decision to no longer offer or support the Lund Racing brand. We removed the brand from our site last week.

I can no longer in good conscience, drive business to them as a company. Not sure if I will make a bigger post or a video describing the treatment I have received the last 6 weeks since swapping tuners on our personal 18 car.

Short story. Mod nats 2021, car running great. Overnight larger turbo. Pcm began resetting itself during runs. For the next 8 months or so because Jr said the issue was not tune related, that is was a mechanical issue. The car went into my crew chiefs shop multiple times. It was ground. It was nvh. It was voltage. It was the alternator. It was the battery. It was the wiring.

We did anything and everything asked of us for months and months. I had began reaching out to multiple tuners for input as we never thought it was mechanical. But, you trust your tuner and Do what they say. Especially when it’s lund.

Several tuners gave me insight. And 2 in particular were in agreement of what the issue was. On June 4th I ran the scenario by Jr and the below text was his response.

After that I continued to seek out advice from other top name tuners. Matt @ JP tuning offered to look at the car and was convinced he could fix it whether mechanics or tune related. Matt isn’t just a tuner. He is a coder, and an engineer as well. Matt was able to find the issue. Write patches into the software and resolve the issue with the car.

I reached out to Lund Sr to let him know we made a change and since then then the entire way this has transpired and the behind the scenes vindictiveness leaves me speechless.
So. After generating approximately 1.2 million dollars in volume at wholesale cost for Lund I choose to say enough is enough.

I’m always happy to talk to people one on one about the situation as well. We, of course, will fulfill anything that remains in the order system through last night. And as always full customer support for those that already have tunes. I will never abandon my customers that have spent money with me.
We are in full support of Matt Honeycutt and JP tuning for our coyote tuning, and Sam @ Coastal for the Gt500 support, and we have also added Ortiz tuning as well. All these guys offer great support, and better pricing as well.

Anyone who knows me, knows I undersell vs oversell. If I don’t think you need it or it won’t benefit you. I’ll tell you. If I don’t believe in it. I’ll tell you. I have probably talked 500 people
If 1 out of throttle body spacers.

After berating us on youtube, working behind the scenses to try to get manufacturers to blacklist us. I just cannot do it. If I don’t believe in it. I simply cannot sell it. And I simply do not believe in them anymore. Therefore I choose to make less money and support other brands I believe in. Give cusotmers the support that we think they deserve.

Stop by and visit our tuning station today to see what we can offer you.

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