A quick search and a few phone calls will yield several BOSSs at UNDER MSRP. If you pay MSRP or more then you obviously are too lazy to search or have money to burn.
I told Planet Ford in Spring, TX that Id sign papers on a white on red Boss that very moment if they'd sell it at MSRP rather than the 5k premium they were asking. They said no. I left.
According to the sales manager "Shelbys are 10k over sticker and the Boss is 5k over."
Btw- Planet Ford didn't have the actual price on any of the Shelbys or Bosses on their lot. The MSRP plus 5K BS was at the negotiating table.
That's how I found mine, 3 weeks worth of leg work...
Got mine for about 3G under at a Very small dealership in Western IL