Do you guys realize that selling a car at a dealership is akin to working for minimun wage. They truly struggle to make ends meet. In these times when hardly anyone is buying a car, it's even worse. Plus your trade in is generally a turd, that's why you are trading it in and most if not every car is sold at auction, not sold at top dollar for full value. Hell if it could have been sold that way you would have done it yourself. If someone walked into your place of business and wanted to buy your product or service at cost,,,,well you would be pretty pissed off as well. Every one now adays wants to screw the next guy down the line , but they are so Violated when it happens to them. And no I don't sell cars for a living.
+1
Everyone likes to get a good deal, but you have to be realistic. There is nothing wrong with making a little profit. That is after all, why we all drag our asses out of bed every morning isn't it?
Be friendly, get a "good" deal and be happy with your purchase!
(I've never been in the car business BTW)