Being very close to the business on a daily basis with my job, I'll make this easy for ya, dealers don't make any money on cars any more. Everyone gouges the crap out of prices on cars, dealers making $400 on a Fiesta, isn't worth it to them !! The trucks are were the money is and that's a good decision on their part. Most people are now driving small to full size SUV's and trucks theses days. People want to carry lots of stuff and people around, do you remember the old STATION WAGONS of the past? Here is your new versions of them, and people are buying them like crazy. Look it up. You have a Ford Escape for example that you can buy for $25 K, holds plenty of stuff, gets 25 mpg's, and looks pretty cool, and they make some money selling it . Don't forget Ford is keeping their bread and butter in the US and will still be selling cars overseas, so they are not out of the car business, just not over here. With some pretty cool products coming out from Ford over the next couple years, they will be fine !!