Found this on another website, I did it and it works. You have to watch this commercial and answer questions about what happened but here are the answers, it will give you a confirmation code at the end and you can redeem that for the free subscription. I read somewhere it is only for the US.
The Game Unleashed
Play the BCS Blues Challenge
Answers
On a credenza in the office boardroom: Heisman Trophy
Behind Donut Clerk: Penn State Mascot
Name of Donut Store: Michigan Stadium Nickname
On the wall in office boardroom: Georgia Tech Mascot
On the Truck that the Nissan Juke avoids: University Of Wisconsin mascot
Window in the donut store: Georgia
Sitting on the desk in the office our hero runs through: University of Oregon
Worked for me. Enjoy
The Game Unleashed
Play the BCS Blues Challenge
Answers
On a credenza in the office boardroom: Heisman Trophy
Behind Donut Clerk: Penn State Mascot
Name of Donut Store: Michigan Stadium Nickname
On the wall in office boardroom: Georgia Tech Mascot
On the Truck that the Nissan Juke avoids: University Of Wisconsin mascot
Window in the donut store: Georgia
Sitting on the desk in the office our hero runs through: University of Oregon
Worked for me. Enjoy