$8,995 over MSRP for the convertibles and $5,000 over MSRP for the coupes. Funny thing is they don't care if they sell them or not. I purchased mine from Hayward Ford at MSRP and the sales manager at San Bruno Ford kept telling me that they are getting the markup without a problem. What kind of person is paying a large premium when they can drive accross the San Mateo bridge, which is only 20 minutes away, and buy their car at Hayward Ford for MSRP?