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2020 Edge Adds 'Performance Appearance' ST-Line Model

Discussion in 'Front Page Articles' started by SID297, Jun 1, 2020.

  1. SID297

    SID297 OWNER/ADMIN Staff Member Administrator

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    2020 Edge Adds 'Performance Appearance' ST-Line Model

    Edge_ST_Line_001.jpg


    • New Edge ST-Line offers a new choice for SUV customers who prefer Edge ST’s performance-inspired interior and exterior but don’t need its full power and performance
    • Edge ST sales have outperformed the previous Edge Sport model, nearly doubling the number of Edge Sports sold in 2018
    • ST-Line available to order today with standard 2.0-liter EcoBoost® engine, quick-shifting 8-speed transmission and available Ford Co-Pilot360® Assist Plus driver-assist technology
    DEARBORN, Mich., May 26, 2020 – Ford introduces the 2020 Edge ST-Line model, a new choice for SUV customers who prefer Edge ST’s bold style but prioritize value over performance. Expanding the ST family by adding ST-Line will help even more customers find a Ford Edge that’s right for them.

    “Edge ST continues to break new ground with terrific styling, powerful performance and smart technology,” said Craig Patterson, Ford SUV marketing manager. “But some customers want style and value and don’t need all of the horsepower. For them, Edge ST-Line hits the bull’s-eye – again.”

    Edge ST has been a sales success. Since its 2018 introduction, sales have outperformed the previous Edge Sport model, with nearly double the number sold. In 2019 and 2020, nearly 13 percent of all Edge sales have been ST models.

    With a starting price $5,165 less than Edge ST, Edge ST-Line shares the same aggressive looks and includes all of the smart driver-assist technologies Edge customers can enjoy – advanced features that help take the stress out of driving.

    Edge ST-Line styling inspired by Ford Performance includes a unique ST-style grille with body-colored bumpers, black ST beltline molding combined with lower sport cladding, standard fog lamps and signature LED lighting. Black roof rack side rails, 20-inch gloss black aluminum wheels and unique Edge ST-Line badging further enhance the look of the new SUV.

    For a fun-to-drive experience, Edge ST-Line comes standard with a 250-horsepower twin-scroll 2.0-liter EcoBoost® engine featuring Auto Start-Stop, an 8-speed automatic transmission and available all-wheel-drive capability.

    Edge ST-Line comes loaded with technology including standard SYNC® 3 with Apple CarPlay™, Android Auto™, Waze and Ford+Alexa™ compatibility, plus a wireless phone charging pad. Ford Co-Pilot360® Assist Plus technology – featuring Enhanced Active Park Assist, Evasive Steering Assist, Adaptive Cruise Control with Stop-and-Go, Lane-Centering and All-Wheel-Drive Disconnect – is optional.

    Orders can be placed for the Edge ST-Line starting today.

    Edge_ST_Line_002.jpg Edge_ST_Line_003.jpg Edge_ST_Line_004.jpg
     
  2. fitforspeed

    fitforspeed Active Member Established Member

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    Blah blah Ford! Give the lil sport the 3.5 eco boost out of the Raptor, a real set of Recaros from the Focus, AWD and the 10spd auto, air ride for aggressive lowering, then we’d have something to get excited about! Dodge is doing exciting things, will you Ford??


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  3. DSG2003Mach1

    DSG2003Mach1 Well-Known Member Premium Member Established Member

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    looks pretty good overall, I see they're going for that same front end look across the trucks/suvs with the way the led lighting around the headlight carries down to the fog light section.
     
  4. nickf2005

    nickf2005 Well-Known Member Established Member

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    Just a way to take advantage of already existing parts in the bin to entice the consumer to buy a higher margin product. Touche Ford Sales department.

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  5. SID297

    SID297 OWNER/ADMIN Staff Member Administrator

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    My problem with the Edge is that a brand new one looks 4 years old. Needs a full redesign ASAP.
     
  6. CobraBob

    CobraBob Authorized Vendor Premium Member Established Member Single Barrel Sirs

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    I agree, Sid. It really does. This new package for the ST probably isn't going to excite many because the ST badge is synonomous with high performance. Downgrading the power and performance weakens the ST badge even more. But we'll have to see how the consumer votes with their buying dollars.

    This package reminds me of the Genesis G-70 Sport. I have the 3.3L twin-turbo that makes 385hp. They also offer a 2.0L turbo version of the Sport that has 252hp. Gas mileage obviously is a lot better with the 2.0L., but 133 extra ponies speaks for itself. To hell with better gas mileage. LOL. But it does offer G-70 Sport customers the choice of good performance or HIGH performance. The 3.3L does offer adaptive dampers and other performance perks, though.

    I hope this new ST package ends up being something customers will want. We'll see.
     

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