When Ford Germany recently unveiled its new blue Ford Ranger Raptor, it got plenty of praise, but there was one piece of feedback the company said “stopped us in our tracks.” A commenter on social media wasn’t a fan of the blue color choice, saying, “Well, that's a cool car! — But that blue color is very Gay!! Hey Ford! Paint it in BlackNGold or camo!” What happened next was a masterclass in shutting down homophobic trolls.
In a video released on Twitter by Ford Europe, the automaker revealed its new and improved “Very Gay Raptor” decked out in rainbows and gold glitter. In a statement, the company said it wanted to make its position as an LGBTQ+ ally that stands up to discriminatory speech “very clear.”