We traded for a 2005 Excursion 6.0L on Saturday. Incredibly nice, well kept, strong running truck. It has 146k on it. The interior, looks brand new. The body, looks brand new. Brand new tires, etc. Everything looks new. Engine runs strong, no issues.
Within 72 hours, we received 13 leads on it. More than half of them were people wanting to finance it for 72+ months, etc. You know the crowd. Gotta have the cool ride, but want the minimum payments.
Anyways, we get a lead from a customer in Alabama that reads like this, excuse the random punctuation, that's a coding issue coming from Autotrader:
In which I respond with an email personally saying:
I felt like further explaining where we were on the price and how we came up with it, might bring a little bit of reason into the conversation.
Well, he didn't reply, which is totally fine, and not a big deal.
Today we sold that car, 96 hours, to a customer in Texas (who is getting perhaps the nicest 100K+ mile Excursion on the planet). So, I emailed the Alabama customer and said:
I thought it was polite to let him know it was gone and just in case he were to send me an email offer, not to because it's spoken for. I literally teach our employees to do it this way so customers have all of the information that they can and it gets rid of the issues with "well I wanted it and you sold it...blah blah blah."
I get a response back:
People are unbelievable.
Within 72 hours, we received 13 leads on it. More than half of them were people wanting to finance it for 72+ months, etc. You know the crowd. Gotta have the cool ride, but want the minimum payments.
Anyways, we get a lead from a customer in Alabama that reads like this, excuse the random punctuation, that's a coding issue coming from Autotrader:
In which I respond with an email personally saying:
I felt like further explaining where we were on the price and how we came up with it, might bring a little bit of reason into the conversation.
Well, he didn't reply, which is totally fine, and not a big deal.
Today we sold that car, 96 hours, to a customer in Texas (who is getting perhaps the nicest 100K+ mile Excursion on the planet). So, I emailed the Alabama customer and said:
I thought it was polite to let him know it was gone and just in case he were to send me an email offer, not to because it's spoken for. I literally teach our employees to do it this way so customers have all of the information that they can and it gets rid of the issues with "well I wanted it and you sold it...blah blah blah."
I get a response back:
People are unbelievable.