I was waiting until they hit $780-$830 which to me is the new normal so this was close enough. I wanted MSI, EVGA or asus. My case isnt really scene so lightning is irrelevant for me. I actually hate my big case but it makes buying video cards easy since it can fit. I've got the power and board for SLI but i havent heard good things.That's really not bad considering 1080 Ti's go for $800 something even when the miners aren't driving up the prices. That particular one is tempting, considering its RGB and MSI.